Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  8:00 AM - 11:30 AM
Track: Measurement & Analytics

W1011 Half-Day Workshop & Best Practices Session:
Lean Six Sigma Orange Belt: Part II
Prerequisite: T1010. Take sessions T1010, W1011, W1012 and R1013 in sequential order to earn your Six Sigma Orange Belt Certification.

Lean Six Sigma measurement and analysis techniques eliminate waste, improve quality and help sales and marketing professionals realize millions of dollars of increased revenues and cost savings every year. Learn how to use Lean Six Sigma to make informed trade show marketing decisions and sharpen your project management skills. Part II topics:
 •  Measure Key Performance Indicators (KPI), Key Behavioral Indicators (KBI), key aspects of the [As-Is] current process and collect relevant data
 •  Analyze data to understand failure modes as well as cause-and-effect relationships. Identify factors that influence Attendees as they consume a Purchase Experience

Marty Smith, president, BuyingBehaviorMETRICS
Marty is considered a leading subject matter expert regarding Continuous Improvement (CI) in Purchase Experience environments. He attained the level of Lean Six Sigma Master Black Belt Sensei and is an expert in analysis and experimentation in these complex, chaotic environments. He has helped corporations implement CI methodology in areas ranging from accounting to warehousing in order to maximize return on investment (ROI). He has published THE NEW EXHIBITOR and Orange Belt for Exhibitors.

Connect with Marty Smith:

Additional sessions presented by Marty Smith:
S1001 Lean Six Sigma White Belt for Exhibitors
T1010 Lean Six Sigma Orange Belt: Part I
W1012 Lean Six Sigma Orange Belt: Part III
R1013 Lean Six Sigma Orange Belt: Part IV