Is your show roster yielding lackluster results? This session will teach you to make wiser decisions using all of the information at your disposal. We'll look at a variety of exhibiting scenarios and assess options for alternative approaches to that show, such as expanding or downsizing your exhibit's footprint-or even skipping the show entirely! You'll receive useful templates and checklists to help you:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Think more strategically about your exhibit marketing plan
• Evaluate when you should-and shouldn't-exhibit
• Determine when to change your exhibiting strategy to maximize your success