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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
SAVE YOUR
SEAT TODAY!
 WEDNESDAY  8:00 AM - 9:30 AM
Track: Planning & Execution, Expanded Knowledge
NEW!     
W2006 
Key Ideas for Effective Exhibiting
This highly creative and interactive session will challenge you to brainstorm ways to improve your exhibiting results. Working both collaboratively and individually, each participant will explore an assigned topic, then present a KEY IDEA both visually and verbally. Come prepared for fun and interactive learning. Explore how to:
 •  Ensure you have the right staff
 •  Attract your target audience to your exhibit
 •  Make the best use of games and digital media to draw visitors to, and keep them in, your exhibit
 •  Use traffic drivers and hospitality effectively

FACULTY:
Mim Goldberg, CME, associate, marketech360
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at EXHIBITORLIVE. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.

Additional sessions presented by Mim Goldberg:
W2018 Are You Game? New Approaches to Exhibit Staff Training
R3013R Beyond the Basics of Booth Selling
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit

Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.

Connect with Holly Sherrill:
       

Additional sessions presented by Holly Sherrill:
W3053 Creating Dynamic Demos
M2012 Use Interactives to Drive Better and More Qualified Traffic to your Exhibit
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit