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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  8:30 AM - 9:15 AM
Track: Planning & Execution

W2017 45 Minute Session:
More Than Just a Pretty Face: Get Big Results from Your Small Booth
When you have a small booth and limited staff, your graphics are vital to attracting your target audience. While bright, bold pictures catch attendees' eyes as they pass by, it's clear, concise messages that entice your target audience to stop and talk. Leave this fast-paced session ready to create powerful messages that make your small exhibit stand out. Our discussion will include:
 •  Five key attributes that make messaging powerful
 •  Using benefits copy versus feature copy
 •  How to create concise messages that are compelling to your target audience

Susan Brauer, CME, president, Brauer Consulting Group
With more than 25 years of experience in face-to-face marketing, Susan Brauer has presented numerous workshops to help exhibitor and event marketers achieve more results-oriented programs. Susan's passion is to help organizations maximize their efforts by helping them build measurable strategies to achieve ongoing face-to-face marketing success.

Connect with Susan Brauer:

Additional sessions presented by Susan Brauer:
R6002 Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?