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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  3:45 PM - 5:15 PM
Track: Planning & Execution
W2018 Advanced Learning Session:
Are You Game? New Approaches to Exhibit Staff Training
Are you tired of using the same old techniques to prepare your staff to work your company's trade shows? Are you over having your attempts to prepare the staff ignored? If you're ready for alternative approaches to exhibit staff training, this session is for you. You will:
 •  Understand why traditional approaches to exhibit staff training often fail
 •  Experience interactive games that promote learning through active involvement and allow staff members to show what they already know
 •  Participate in a fun, interactive, hands-on experience where everyone who volunteers wins

Mim Goldberg, CME, associate, marketech360
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at EXHIBITORLIVE. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.

Additional sessions presented by Mim Goldberg:
W2006 Key Ideas for Effective Exhibiting
R3013R Beyond the Basics of Booth Selling
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit