This session is a how-to for trade show and event managers who are struggling to develop and implement a strategic plan that is meaningful and actionable for management buy-in. Learn to:
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
• Effectively evaluate your trade shows and events
• Create a consistent brand presence across all trade shows and events
• Demonstrate metrics reporting: leads, pipeline, and return-on-investment
• Influence your leadership team with a strategic annual plan year-over-year