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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  3:45 PM - 5:15 PM
Track: Planning & Execution
The Elephants in The Booth: Overcome Ten Internal Barriers to Trade Show Success
You are passionately driven to grow your company through trade shows. But at some frustrating point, you discovered that company politics, turf wars, and outdated perceptions are limiting your success. In this session, we'll talk openly about the ten most common "elephants in the room." You know which elephants we mean, the ones that keep you from improving your exhibit design, booth traffic, lead counts, lead management, show schedule, and ROI. Peer input is encouraged as we discuss these issues and learn to overcome:
 •  We've-always-done-it-that-way
 •  Aversion to creative risk-taking
 •  Exhibit design by engineer
 •  No devotion to promotions
 •  Unmanageable salespeople as booth staffers
 •  Insufficient staff training time
 •  Fossilized show schedule
 •  Lead data stuck in silos and spreadsheets
 •  No access to sales data for ROI analysis
 •  Small show blindness

Michael Thimmesch, principal, Thimmesch Marketing
Mike Thimmesch Principal, Thimmesch Marketing For 30 years, Mike has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and enhance brand awareness. Thimmesch rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He has published 11 industry white papers, eight exhibiting books, presented over 100 trade show webinars, and written over 400 blog posts.

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