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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 WEDNESDAY  10:00 AM - 10:45 AM
Track: Planning & Execution, Core Knowledge

W2067 45 Minute Session:
Exhibit Designs and Partners: How to Select the One That Will Work Best for You
The challenge of assessing a proposed exhibit design and determining if it will really work for your company's marketing message is less overwhelming when you know what to look for. In this session, we'll break it down into a simple process. Learn to:
 •  Evaluate an exhibit design and compare it to your need/want list
 •  Review exhibit designs after they've been used on the show floor to determine what worked and what didn't
 •  Identify what do you need from your exhibit partner
 •  Discuss how to build a strong relationship with your exhibit partner but how to transition if needed

Valerie Hurst, CTSM Silver, senior account executive, Skyline Exhibits
Valerie Hurst is a Senior Account Executive at Skyline Exhibits (Greater LA and Manhattan) with 20+ years of experience with modular and custom exhibits. She loves working with a variety of exhibitors in different industries, holds a BS in Business/Marketing and is a Certified HubSpot Inbound Marketer. She's spoken at EXHIBITORLive about Blogging and Lead Attraction. EXHIBITORLive is her favorite week of the year and she's been involved with the show for 15+ years.

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Anne Fernandez, CTSM Gold, tradeshow manager, Radio Systems Corporation
Anne Fernandez CTSM Gold I have a degree in Marketing from UofF. I started in Sales, then in graphic and web design. When I was with a non-profit I started in tradeshows. The last 9 years I have been the tradeshow manager for RSC. When I started they did not have any tradeshow program. I have bulit the program and developed the budget and procedures. I oversee 80+ domestic tradeshows from table tops to 50x50.

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