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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  10:00 AM - 11:30 AM
Track: Marketing & Sales

Make Every Show Count: Powerful Strategies to Convert Leads to Sales
Don't let the leads generated by your hard work fall by the wayside! Learn 15 strategies to help convert leads to sales. Learn how to:
 •  Overcome common problems that result in leads being ignored
 •  Identify and fix breakdowns in your process to secure a higher return on investment on future shows
 •  Bridge the gap between sales and marketing to ensure you delight customers and maximize sales
 •  Define criteria to establish which leads sales should follow up on and how the remaining leads should be handled

Deanna Krause, CTSM Gold, trade show coach, DK Consult
With 20 years of marketing experience, Deanna Krause, CTSM, Gold Level, specializes in trade shows and marketing communications. Prior to becoming a consultant, Deanna led a 16-person team in the strategic planning and execution of over 400 trade shows and events annually. She holds a bachelor's degree in marketing from Arizona State University.

Connect with Deanna Krause:

Additional sessions presented by Deanna Krause:
W2007 40 Ways to Make the Last Day of the Show Productive
R3010 Unleash the Power of Sponsorships