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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  3:45 PM - 5:15 PM
Track: Marketing & Sales

Creating Dynamic Demos
Eighty percent of attendees say demonstrations influence their buying decisions. This means that well executed demos can clinch the deal for you-while bad demos create a poor impression of your company. Why are some demos a great success-while others flop? What makes the difference between a Dynamic Demo and a mediocre presentation? In the end, it's all about creating a memorable experience for attendees-one that drives results for you. In this session, you will learn:
 •  Why demos are critical to the exhibit environment
 •  How demos differ from presentations
 •  Why most demos fail
 •  How to create your own dynamic demos that create lasting impressions

Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.

Connect with Holly Sherrill:

Additional sessions presented by Holly Sherrill:
W2006 Key Ideas for Effective Exhibiting
M2012 Use Interactives to Drive Better and More Qualified Traffic to your Exhibit
T1060 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)
T1058 How Do You Compare with the Competition? Conduct Your Own Performance Audit