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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 WEDNESDAY  8:00 AM - 9:30 AM
Track: Marketing & Sales, Core Knowledge

Creating Dynamic Demos
Eighty percent of attendees say demonstrations influence their buying decisions. This means that well executed demos can clinch the deal for you-while bad demos create a poor impression of your company. Why are some demos a great success-while others flop? What makes the difference between a Dynamic Demo and a mediocre presentation? In the end, it's all about creating a memorable experience for attendees-one that drives results for you. In this session, you will learn:
 •  Why demos are critical to the exhibit environment
 •  How demos differ from presentations
 •  Why most demos fail
 •  How to create your own dynamic demos that create lasting impressions

Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.

Connect with Holly Sherrill:

Additional sessions presented by Holly Sherrill:
T158 How Do You Compare with the Competition? Conduct Your Own Performance Audit
T160 How Do You Compare with the Competition? Conduct Your Own Performance Audit (continued)