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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 WEDNESDAY  3:45 PM - 4:30 PM
Track: Management & Leadership, Expanded Knowledge
W454 45 Minute Session:
Emerging Trend: How the Hackathon Mindset Is Changing Brand Experience
High-level attendees expect face-to-face brand experiences to deliver value beyond what they can obtain online. This means that brands need to go beyond one-way information distribution and start creating engagements that inspire group collaboration and leverage peer-to-peer problem solving. This session will teach you the basics of hackathon-style approaches to exhibit and event engagement. Join us to:
 •  Discuss what a hackathon mindset is
 •  Participate in exercises to experience the value of a hackathon mindset for yourself
 •  Learn specific hackathon techniques that can be integrated into an event or exhibit experience

Marc Pomerleau
Marc Pomerleau

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Additional sessions presented by Marc Pomerleau:
W405 The New Tribes: Event Experience in the New Era