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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  3:45 PM - 5:15 PM
Track: Global Exhibit Marketing

A Trip Around the World - Must-Knows for Global Exhibiting
Take a fast and fun trip around the world as we discover fascinating insights into seven major world destinations! You'll improve your working knowledge and increase your confidence in handling shows and events in Abu Dhabi, Tokyo, São Paulo, and other locations. Our discussion of each city will include:
 •  Sophistication of the local trade show industry
 •  Local people and culture
 •  Venue particulars
 •  Basic geography and climate
 •  Political and business climate
 •  Prevailing mindset and philosophy
 •  Greatest challenges when working there
 •  Other need-to-know specifics
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.

Jeff Hannah, vice president of international, interiors and creative, Exhibit Concepts
Jeff Hannah is VP of International, Interiors, & Creative for Exhibit Concepts. He consults, writes, and speaks about cultures, engagement strategies, and trade show differences between countries. Having founded companies in the UK, UAE and the USA, he has produced branded environments in over 50 countries for many of the world's top brands. He hosts the Global Exhibitor Podcast on iTunes, and blogs at Hannah holds a BS in Industrial Design from Georgia Tech.

Connect with Jeff Hannah:

Additional sessions presented by Jeff Hannah:
R5005 Global Frameworks: Marketing from the Context of Culture - Part I
R5006 Global Frameworks: Marketing from the Context of Culture - Part II
W5012 Traveling Abroad: Important Do's and Don'ts

Barbara Hicks, senior project manager, Exhibit Concepts
Barbara Hicks is a Senior Project Manager at Exhibit Concepts specializing in international projects. Born in the USA, she lived abroad as she developed her language skills and cross-cultural understanding. Hicks' international experience is diverse, having spent many years as a show organizer, and also as a senior project manager of exhibits for many global brands. Hicks holds a BA from George Mason University with a dual major in in Psychology and German.

Additional sessions presented by Barbara Hicks:
W5012 Traveling Abroad: Important Do's and Don'ts