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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  10:00 AM - 10:45 AM
Track: Exhibits, Experiences, Events
W6005 45 Minute Session:
Rebrand Time: Renovate and Renew - or Repurpose and Replace your Exhibits?
Are you ready for your company re-brand? Whether the new brand goal is to integrate acquired businesses, re-position for new markets, or to pivot a start-up, you need to have an exhibit game plan. Learn to:
 •  Support the goals of your company's re-branding effort with your exhibits
 •  Make an informed decision on how and when to renew or replace your exhibits
 •  Plan for a brand launch event
 •  Test and tweak your program and properties post launch

Hector Garcia, CTSM Gold, marketing manager, Verizon
Hector has 15 years of experience in event marketing for construction, telecomm, and wholesale distribution companies, and through his own agency. Hector joined the corporate event marketing team at Verizon Business responsible for showcasing digital transformation solutions including 5G technology. Prior to this he led an event team as Experiential Marketing Manager for Verizon Connect, the telematics business unit. Hector is committed to supporting the event industry and currently serves on the Conference Advisory Board.

Connect with Hector Garcia:

Additional sessions presented by Hector Garcia:
R3010 Unleash the Power of Sponsorships