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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
 WEDNESDAY  10:00 AM - 10:45 AM
Track: Exhibits, Experiences, Events

W6058 45 Minute Session:
Trade Show Booths on a Tight Budget
It is possible: your company can look professional and appear to be a larger company than you actually are-without spending a lot of money. Learn where to source new and used trade show booths that don't break the bank, receive suggestions on how to rebrand without spending a fortune, and identify other opportunities to save money on your trade show booth. Leave ready to:
 •  Find low cost, high impact booths
 •  Select the right booth for your company/brand identity
 •  Assess cost versus time to determine if an option is truly cost effective
 •  Identify new sources and resources
 •  Jazz-up international exhibits with peel offs and graphics, build and burns, and direct manufacturing

Susan Hansen, CTSM, senior marketing specialist, ZTR Control Systems
For over twenty years Sue has managed trade show programs for both large and small companies. Part of her responsibilities includes sourcing, renting, buying and/or rebranding exhibits. Sue has done numerous internal presentations but her main area of teaching experience has been over thirty years of instructing Shotokan, traditional Japanese Karate to beginners.

Connect with Susan Hansen:

Additional sessions presented by Susan Hansen:
R1004 Trade Show ROI - From the Classroom to the Boardroom