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The Professional Development Conference for Trade Show and Corporate Event Marketing
Conference: March 29 - April 2, 2020             Exhibit Hall: March 30 - April 1, 2020             Mandalay Bay, Las Vegas
 WEDNESDAY  10:00 AM - 11:30 AM
Track: Exhibits, Experiences, Events, Core Knowledge
Graphics Boot Camp: The Basics Every Event Manager Should Know
Not all graphics are created equal-and neither is their impact. Improve your knowledge of this important subject during this session, which covers the basics of graphic design and production with a specific focus on trade shows and events. Improve your show success and learn:
 •  The essentials of graphic production
 •  How to control the process and manage your internal customer
 •  The basics of environmental graphics
 •  Integrating your message
 •  Budgetary impact and planning
 •  Messaging hierarchy
 •  Alternative graphic delivery mechanisms

Brian Baker, vice president, HighMark TechSystems
Brian Baker is Vice President of HighMark TechSystems and spent 17 years as Creative Director for MC˛ Atlanta. He has been designing environments since 1995. Brian studied design at the world-renowned Center for Creative Studies in Detroit, and received his bachelor's from Purdue. Brian has worked with many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves.

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