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Best Practices in Trade Shows and Events
Conference: March 29 - April 2, 2020       Exhibit Hall: March 30 - April 1, 2020       Mandalay Bay, Las Vegas
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Legendary Speakers
Learn from the best! Our legendary faculty boasts more than 150 top experts, authors and thinkers, including brand-side companies who lead the industry in ROI, innovation, and new technology.


Errol Ahearn, vice president of global design, GES
Errol Ahearn is the VP of Global Design for Global Experience Specialists (GES). He's a creative strategist, industry speaker and an award winning creative director who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For over 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.




Lee Ali, founder, Expo Stars Interactive
Lee Ali is the founder of Expo Stars Interactive, a fast growing global exhibition engagement company based in Manchester UK. Since establishing the company in 2007, Lee and his team now support exhibitors in over 100 cities across 53 countries to improve their exhibition engagement and achieve measurable results. Lee is also a mentor and coach for small business owners, business psychologist, a sales and communication skills trainer, and a licenced Reiki Practitioner.




Rhiannon Andersen, CMO, Steelhead Productions
Rhiannon Andersen has served as the CMO and Co-Owner at Steelhead Productions, specializing in custom rental exhibits and has been awarded Exhibitor Magazine's Top 40 Providers in the event industry. Rhiannon oversees all of Steelhead's business development, internal and external communications and has guided the company through the greatest recession of our time and gone on to help grow the business by over 630%, while becoming one of Inc. 5000's Fastest Growing Companies in America.




Charlene Anderson, senior manager of client services, Access TCA
25 years as a meeting planner in Las Vegas, Charlene Anderson, HMCC, Senior Manager, Client Services/Meeting Planner at Access TCA, has seen the inside and outside of every type of venues, casinos to medical exhibits. Her clients take her around the globe doing everything from housing/ registration to on-site supervision. Charlene also uses her professional skills to produce events as well as to provide care and forever homes for animals at The Animal Foundation.




Lisa Apolinski, CEO, 3 Dog Write Inc.
Lisa Apolinski is an international speaker and author and considered a digital engagement thought leader. She helps companies develop digital messaging. She has been featured in Forbes on multiple occasions for her expertise on digital growth strategies. She is a guest lecturer on digital marketing trends, including at Columbia University and University of South Florida. Her book, Weathering the Digital Storm: How to Fortify Your Digital Growth Strategies In Unpredictable Times, is available on Amazon.




John Ayo, chief balancing officer, Travel Balance
John is an Internationally recognized speaker, wellness expert and author. He was a successful sales rep that survived in the super stressful technology sector with IBM for 19 years, then moved into sales training and meeting planning internationally for 12 years. His book Travel Balance helps people stay energized and balanced while traveling. He has spoken to thousands of people in 26 countries sharing his secrets to staying sane and healthy in a crazy world.




Kelly Franklin Bagnall, Esq., partner, Holland & Knight
Kelly Franklin Bagnall has represented hotel and resort owners and management companies nationwide in virtually all aspects of operational matters, including litigation, arbitration and attending to risk management and security issues. Kelly is a partner with the law firm of Holland & Knight, LLP, and is a member of the Academy of Hospitality Industry Attorneys, Meeting Professionals International, National Association of Credit Management, Professional Convention Management Association, and the State Bar of Texas.




Brian Baker, vice president of creative and strategy, Exhibitus
Brian Baker is Vice President of Creative and Strategy at Exhibitus and has spent over 25 years as a Designer and Creative Leader. Brian studied design at the world-renowned Center for Creative Studies in Detroit, and received his bachelor's from Purdue. Brian has worked with many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves.




Corbin Ball, CSP, CMP, DES, CEO, Corbin Ball Associates
Corbin Ball, CSP, CMP, DES, MS is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity.. Corbin is a 2018 inductee into the Event Industry Council's Hall of Leaders, the most prestigious honor in the exhibitions and events industry. Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" five times by Successful Meetings/MeetingNews magazines.




Dave Barnard, director of sales, Legacy Logistics
Dave Barnard is the Director of Sales for Legacy Logistics. He is a 30+ year veteran of the transportation and logistics industry with a background in business development, operations, and both domestic and international shipments. Dave has led sales teams focused in the northeast, United States. Additionally, he has managed numerous facilities in the northeast markets. Dave is passionate about earning the respect and trust of customers while motivating and inspiring his teams.




Tom Beard, national sales manager, Eco Systems Sustainable Exhibits
Tom Beard is a 25 year veteran of the trades how industry and is currently the National Sales Manager with Eco Systems Sustainable Exhibits, a company that designs and builds portable, modular and custom hybrid exhibit systems. He also serves on the Board of Directors for the EDPA (Experiential Designers and Producers Association) where he leads a committee on Sustainability in the Tradeshow and Events Industry.




Rama Beerfas, CTSM, MAS, chief solutions specialist, Lev Promotions
Rama Beerfas, CTSM, MAS, is the Chief Solutions Specialist of Lev Promotions, a promotional marketing company founded in 2002. Lev Promotions' areas of expertise are: promotional products, trade show marketing and event marketing. She works with clients to recommend products relevant to their branding, goals and target market demographics. She earned a BA in Spanish from CSUN and a BS in Hospitality Management from UNLV. She earned her MAS (Master Advertising Specialist) certification from PPAI in 2017 and her CTSM in 2019.




Kristen Benjamin, vice president of animal health services, Shepherd
With experience working in New York City and Charlotte, Kristen joined Shepherd in 2004 and hasn't stopped proving herself as a valuable asset since. Kristen spearheads Shepherd's Boehringer Ingelheim account, the world's largest animal health company. Within Boehringer Ingelheim, she also oversees the execution of conference programs at the major animal health industry tradeshows. Kristen also leads Shepherd's Atlanta office and consistently contributes to the success of the overall agency with sound strategic insight.




Emma Bica, marketing event manager, Trimble Transportation Mobility
Emma Bica is the Marketing Event Manager at Trimble Transportation Mobility in Minnetonka, MN. At Trimble, Emma is responsible for the coordination, planning and execution of all tradeshows and events that company participates in, as well as internal conferences including an annual User Conference for upwards of 2,500 attendees. Emma also manages and monitors all social media accounts. She has been part of the speaking faculty for EXHIBITORLIVE since 2013.




Matt Black, director, engagement division, Exhibitus
A 20+ year Experiential Agency veteran, Matt Black brings a perspective to trade show engagement focusing on entertainment, interactivity and education. Having produced over 4000 live events thus far, Matt has a unique perspective into attendee and participant pitfalls as well as areas for successful and memorable engagements. With a strong background in the B to C space, Matt focuses on the human element using that to grab attendees attention and interaction.




Dave Boser, vice president of technology integration, ITC
Dave started his career as a touring musician from 1987-2000, before transitioning to agency life in 2000. As a talented lighting and production designer, Dave elevates every meeting, event and trade show experience he touches. Dave preaches the Production Agency gospel to young generations of aspiring designers. Don't be surprised to see Dave performing in a local cover band in your home town.




Benjamin Bothun
Benjamin Bothun's global career started in Germany with international watches and jewelry brand THOMAS SABO. Since, he has worked on both the agency and client sides and has deployed projects across Europe, Asia, and North America.




Tom Bowman, president, Bowman Change Inc.
Tom Bowman is founder of the exhibit firm Bowman Design Group, and founder/president of Bowman Change, Inc., which works on global change and sustainable business. Tom advises with the leaders of corporations, start-ups, museums, and government agencies on a variety of award-winning projects. He is author of the critically acclaimed The Green Edge and past chair of the EDPA sustainability committee. He has appeared on NPR's Marketplace and CNN, and in other major news outlets.




Susan Brauer, CME, president, Brauer Consulting Group
With more than 25 years of experience in face-to-face marketing, Susan Brauer has presented numerous workshops to help exhibitor and event marketers achieve more results-oriented programs. Susan's passion is to help organizations maximize their efforts by helping them build measurable strategies to achieve ongoing face-to-face marketing success.




Glenda Brungardt, CTSM Diamond, global tradeshow/event manager, HP Inc.
Glenda a member of the corporate events team for HP Inc. and is responsible for Tier 1 tradeshows and events. She is part of an HP-wide network of event marketing and technical professionals that deliver consistent brand, messaging, experiences, and execution of tradeshows and events. We focus on identifying and driving economies of scale to generate revenue, increase productivity, and help improve HP's marketing investment around tradeshows/events.




Kim Burkus, (CTSM candidate), VP, account director, Jack Morton
Kim has worked in a variety of roles within our exhibits specialty, and currently as Account Director she acts as a client advocate, making sure our internal teams understand our clients' objectives and that we are meeting and exceeding their expectations. Her experience over the last twenty+ years allows her to bring a production-focused sensibility to creative challenges. Kim is currently overseeing several key accounts and also supports our new business outreach.




Dax Callner, strategy director, Smyle
As a strategic leader across a number of agencies, Dax Callner has over 20 years of experience developing marketing programs for some of the world's leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, Dell, Kraft, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events. Dax is also a musician who regularly performs with his original rock band, Super Jelly.




Terry Campanaro, VP, client relations - healthcare, GES
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company's largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.




Katharine Chestnut, CTSM Diamond, founder and chief community officer, Alkaloid Networks
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.




Brian Cicco, senior customer experience designer, Derse
Brian's passion is creating impactful, memorable experiences that bring brand stories to life. In his 13 years with Derse, he and his team have created compelling engagements across a variety of industries including pharmaceutical, automotive, and construction. Prior to joining Derse, Brian spent 10 years creating educational experiences for museums and science centers. Brian received his BFA in Sculpture and Digital Media from Carnegie Mellon University.




Dominic Conti, production director, Exhibit Concepts
Dom Conti has dedicated over thirteen years to Exhibit Concepts, working both in a client facing position as Program Director and in his current role as Production Director. His experience in project and time management, paired with his passion for fabrication and innovation make him a valuable asset to clients. Prior to working for Exhibit Concepts, Dom was a part-owner/foreman for a custom fabrication shop, and served our country in the United States Marine Corps.




Rebecca Coons, president, Nalu Creative
Rebecca Coons, President, Nalu Creative, has been in the live meeting/event industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. In 2010 she launched her own firm, Nalu Creative, to create momentum and focus on refining guest experiences. Nalu is the perfect balance of creative solutions, unique entertainment, production design and technical expertise.




Andy Core, CEO, Core Change Institute and author of "Change Your Day, Not Your Life"
Andy Core is an credentialed, award-winning author/speaker on thriving in high demand organizations. ANDY BY THE NUMBERS: * Over 2 decades of experience as a consultant, author and speaker * Over 1,100 presentations on 3 continents * 5 Star peak performance author (Wiley Publishing, NY, NY) * Produced sustained engagement 13 times the national average * Helped over 100K people improve their work/lives with 1 simple idea - Change Your Day, Not Your Life.




Melinda Cragan Lindland, senior vice president of business development, Freeman
Melinda is the head of the NY office for Freeman, and she also leads the corporate account sales team, driving the go to market strategy for the company's exhibit practice. She has been with Freeman for three years, and she is a proud industry veteran with over 20 years of event and exhibit experience. Melinda's team at Freeman sits all across the US and delivers exhibit and corporate event projects for Fortune 1000 clients.




Lorre Crisswell, vice president of group account directors, Impact XM
As VP, Group Account Director, Lorre Crisswell is responsible for driving client loyalty for Impact XM, with a focus on global event management and forming strategic alliances that add value to the customer relationship. Lorre has built a 30+ year career around experiential marketing and helps top brands measure/maximize ROI and bridge strategic partnerships. She is respected as an industry leader in successful face-to-face marketing ventures, go-to-market strategies for companies such as Nutanix and ExxonMobil.




Robyn Davis, trade show strategy specialist, Exhibitor Education by WINH
As a Trade Show Strategy Specialist, Robyn Davis is known for her fresh perspective and process-driven approach to exhibitor success. She provides strategic booth staff training and consulting services to exhibitors in industries like healthcare, construction, and technology (directly and through event organizers, like RSNA, AEM, and others). Robyn has been selected for BizBash's "500 Most Influential Event Professionals in North America" and Connect Association's "40 Under 40" lists. Her degree is in Aerospace Engineering.




Dianne Devitt, chief experience officer, The DND Group
Dianne Budion Devitt is a Speaker, Consultant, Educator and Producer. An expert in experience design, she is known for her unique style blending creativity, vision and leadership after 25 years in all areas of meetings and events. Dianne teaches workshops on experience design and created the "Sense Up Summit." She is the past President of ILEA and MPI NYC and the author of What Color is Your Event?, Dianne regularly contributes articles to industry publications.




James Doucette, director of client services, Access TCA
James Doucette, director, client services at Access TCA, describes himself as a marketer first. Having originally started at Access in 2010, James also spent three years with an advertising and digital marketing agency working on integrated campaigns for global customers. James relishes the opportunity to sit at the table with brand teams, and advocates including events as part of the greater communications mix. James holds a bachelor's degree from Stonehill College.




Nancy Drapeau, PRC, senior director of research, Center for Exhibition Industry Research
A 27-year market research veteran, with over 20 years in the trade show sector. As CEIR's VP of Research, she conducts industry wide studies on the exhibition industry, providing insights and advice for exhibitors and other industry stakeholders. She is an AC Nielsen Burke Institute trained focus group moderator, holds a BA in Government from Georgetown University and a Masters in Advanced European and International Studies from l'Institut Européen des Hautes Études Internationales.




Alyssa Dver, co-founder, American Confidence Institute and author of "Kickass Confidence: Own Your Brain. Up Your Game."
Chief Confidence Officer and CEO of the American Confidence Institute, Alyssa Dver is the author of 6 books and co-host of "In Confidence: Face Your Workplace" podcast. Through keynotes, workshops, eclasses, coaching and certification programs, Alyssa teaches how to use basic brain science to increase professional and personal impact. Clients include MIT, Wharton, Harvard, IBM, Spotify, Wayfair, Pepsi, US Air Force, US Tennis Assoc, Staples, The Royal Bank of Canada and many more companies/non-profits/conferences/associations.




Betsy Earle, CTSM Diamond, managing director/founder, Event Driven Solutions
Betsy P. Earle, CTSM, Diamond Level, is the Managing Director and Founder of Event Driven Solutions since 2010. Betsy works closely with her clients to execute successful domestic and international trade show programs ranging from 100 square feet to 65,000 square feet in size. She places special emphasis on logistics and marketing. Betsy obtained her MBA at the University of Miami, with a concentration in Marketing & Statistics, and her Diamond-level CTSM in 2018.




Joan Eisenstodt, principal, Eisenstodt Associates LLC
Joan Eisenstodt founded Eisenstodt Associates, a DC-based meetings consulting company in 1981. Her experience with corporations, hotel companies, associations, and DMOs, includes conducting training in contracts, risk/contingency planning, negotiating hotel and vendor contracts, and serving as a hospitality industry expert witness. Her work and contributions have been recognized by MPI, HSMAI, PCMA, and NSA; as an inductee into the EIC Hall of Leaders, and by PCMA's Foundation and IACC for her contributions to industry education.




Jon Ellms, vice president/principal, Access TCA
Jon Ellms, vice president, principal at Access TCA, manages programs for healthcare companies of all sizes. Jon is the director of Access' healthcare practice, recruiting team members who question the status quo, understand challenges before suggesting solutions, and deliver strategic and tactical excellence. Jon is active in HCEA and has spoken often over the past 20 years at HCEA's annual meeting. A graduate of Bucknell University, Jon is an Access board member & minority shareholder. 




Kevin England, CEO and president, Vonazon
As founder, CEO, and President of Vonazon-one of the nation's leading digital marketing, advertising, and media agencies-Kevin England is an impassioned entrepreneur and executive strategist. With over three decades of proven experience in growing businesses in all industries across the globe, England's skill for innovation is a fine-tuned machine. He focuses on value-driven content, helping encourage and enable companies to drive measurable and sustainable growth that takes their business to the next level.




Dana Esposito, vice president of creative services, Elevation3D
Actively engaged in numerous industry and educational organizations, Dana is a creative leader in the experiential marketing industry. With over 23 years of exhibit design and trade show industry experience, she has been recognized with awards such as the EDPA Designer of the Year and the 2017 Star Award. Dana leads the Elevation3D Creative Services team, providing strategic design solutions focused on solving clients' specific needs and problems with remarkable designs and memorable audience engagement.




Joe Federbush, president/chief strategist, EVOLIO Marketing
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Siemens, Optum, and Symantec conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on experiences (ROX), investment (ROI) and objectives (ROO).




Mark Fein, senior vice president, FreemanXP
Mark Fein is the SVP of Strategy for Freeman, the world's leading brand experience company. Freeman's Strategy practice helps organizations optimize their event investments and connect with targeted audiences to deliver desired outcomes. Prior to Freeman, Mark worked at George P Johnson, Oracle, Dun & Bradstreet, Resource Dynamics and the American Institutes for Research. Mark earned an MBA from USC, an MA in Political Science from Columbia University and a BA from Tufts University.




Lori Filloon, strategic account executive, GES
Lori Filloon, strategic account executive, GES




Tom Frisby, principal & creative consultant, think(form)
Tom Frisby, principal & creative consultant, think(form)




Hector Garcia, CTSM Gold, marketing manager, Verizon
Hector has 15 years of experience in event marketing for construction, telecomm, and wholesale distribution companies, and through his own agency. Hector joined the corporate event marketing team at Verizon Business responsible for showcasing digital transformation solutions including 5G technology. Prior to this he led an event team as Experiential Marketing Manager for Verizon Connect, the telematics business unit. Hector is committed to supporting the event industry and currently serves on the Conference Advisory Board.




Nik Garkusha, head of business and co-founder, Eufore LLC
As a former tech industry exec, speaker, and evangelist for companies such as Hewlett Packard Enterprise, HP, and Microsoft, Nik is now applying his 20+ years of marketing and product experience to his own venture: Eufore immersive experience platform. Nik and his team innovate with content delivery, personalization, using analytics & AI, and occasional mind-boggling hack or two in order to push the limits of what's possible with experiential marketing.




Robin Gathman (CTSM candidate), CME, tradeshow and special events manager, Planmeca USA Inc.
For the last 13 years Robin has worked for PLANMECA USA, Inc. as the Tradeshow and Special Events Manager. Tradeshows and travel have become her passion, as she delivers 85+ tradeshow events annually. She sits on six exhibitor advisory committees. Robin continues to improve the exhibitor experience as she consults with General Contractors and key dental associations. She has spoken to exhibitor groups on many subjects.




Jerry Gerson, principal, The Gerson Group
Jerry Gerson is a seasoned marketing and training professional based in San Antonio, Texas and is Principal of The Gerson Group. As a professional trade show marketing consultant for 25 years, Jerry is known nationally and internationally. With 40 years of executive management experience, he developed major sales and marketing departments during his business career. Jerry is a recognized highly-rated ExhibitorLive Faculty instructor for 20+ years. His energetic and interactive style is enjoyable and memorable.




Rich Gilligan, strategic buyer of marketing sponsorships, SAP
In his career Rich been fortunate to have the opportunity to gain experience in many diverse areas of Event Marketing. He has served in the role of Exhibit, Event, and Briefing Center Manager in the Telecommunications, Pharmaceutical, Finance, and High Tech vertical markets. Rich currently serves in the role of Strategic Buyer of Marketing Sponsorships for SAP.




Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy," "Authenticity," and "Look." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.




Kelli Glasser, president/CEO, Exhibit Concepts Inc.
Kelli Glasser is the President and CEO, and second-generation owner, of Exhibit Concepts, Inc., headquartered in Vandalia, Ohio. From the beginning when she took over the company from her father in 2000, she has considered her primary function to be "leading the leaders," her senior management team, to direct daily operations rather than herself being the central decision-making figure. In 2016, Kelli served as the President of the Experiential Designers and Producers Association (EDPA).




Marc Goldberg, CME, associate, marketech360
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.




Mim Goldberg, CME, associate, marketech360
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at EXHIBITORLIVE. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.




Janet Good, CTSM Gold, senior account executive, MC²
An Account Executive of MC² for 20 years, Janet equally enjoys all aspects of the face-to-face marketing process: design, construction, project management, culminating in the delivery of integrated brand marketing strategies, working with client and internal teams to "make it all happen." She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.




Kathleen Gunderson, CTSM Diamond, AVP tradeshows and exhibits manager, Wells Fargo
Passion is a good descriptive of this Sizzle and All Star Award Winner. Creating trade show programs that attract and inspire realtors to use Wells Fargo's mortgage services, she manages exhibits for several other Wells Fargo lines of business. With over 20 years' experience in corporate meetings and events, her true passion is in creating brand experiences. A two-term Advisory Board member, awards judge, and 6-year faculty member, she currently serves on the Conference Advisory Board.




Heather Haigler, founder, WorkTrip
Heather Haigler is an event planner turned entrepreneur. After spending a decade as part of an events team responsible for more than 100 events a year, she co-founded a company dedicated to addressing the challenges that she and other event planners faced. Her flagship product, WorkTrip, lessens the pains associated with planning, executing and traveling to tradeshows, meetings and events. She is passionate about helping other event planners be more creative, strategic and successful.




Jana Hallford, CTSM Diamond, executive producer and director of marketing, Swords & Circuitry Studios
Jana Hallford, CTSM, Diamond Level, got bitten by the trade show bug years ago. She enjoys advising CTSM Portfolio candidates, individually, and as a Portfolio Power Weekend Workshop staffer. Jana is Executive Producer and Director of Marketing for Swords & Circuitry Studios, an award-winning independent film production company and creative studio. S&C produces the audio drama series "Uncharted Regions." Jana also serves as a trade show consultant. You can follow her professional blog at 8thDiamond.com.




Jeff Hannah, vice president of international, interiors and creative, Exhibit Concepts
Jeff Hannah is VP of International, Interiors, & Creative for Exhibit Concepts. He consults, writes, and speaks about cultures, engagement strategies, and trade show differences between countries. Having founded companies in the UK, UAE and the USA, he has produced branded environments in over 50 countries for many of the world's top brands. He hosts the Global Exhibitor Podcast on iTunes, and blogs at www.GlobalExhibitor.com. Hannah holds a BS in Industrial Design from Georgia Tech.




Susan Hansen, CTSM, senior marketing specialist, ZTR Control Systems
For over twenty years Sue has managed trade show programs for both large and small companies. Part of her responsibilities includes sourcing, renting, buying and/or rebranding exhibits. Sue has done numerous internal presentations but her main area of teaching experience has been over thirty years of instructing Shotokan, traditional Japanese Karate to beginners.




Mark Harnischfeger, director of client services, Access TCA
Mark Harnischfeger, Director, Client Services Mark has more than two decades of success in the exhibit industry. He has led programs for numerous globally recognizable brands in entertainment, technology, healthcare, defense, and aerospace. Currently focused on business development, Mark has held many leadership roles that focused on client services, business development, and operations.




Alice Heiman, CRO, TradeShow Makeover
According to Forbes.com, Alice Heiman is among the world's leading experts on the complex sale. She is the founder of Alice Heiman, LLC a leading sales consultancy for midsize companies, strategizing with sales leadership to grow sales. She's originally from the widely known Miller Heiman Group. Heiman recently co-founded TradeShow Makeover which is now a leader in preparing companies to close more deals from their investment in exhibiting at and sponsoring trade shows and events.




Michelle Hernandez, senior manager of global event strategy and event communications, Cisco
Michelle Hernandez has over 17 years of high tech marketing experience. Currently, she is a Global Event Strategy lead at Cisco Systems - providing strategic planning and consulting services to optimize event outcomes and investments. Her previous employment history includes experience on both the client and agency side, including employment at IBM and George P. Johnson.




Barbara Hicks, senior project manager, Exhibit Concepts
Barbara Hicks is a Senior Project Manager at Exhibit Concepts specializing in international projects. Born in the USA, she lived abroad as she developed her language skills and cross-cultural understanding. Hicks' international experience is diverse, having spent many years as a show organizer, and also as a senior project manager of exhibits for many global brands. Hicks holds a BA from George Mason University with a dual major in in Psychology and German.




Steve Hoffman, CTSM, president, Skyline Exhibits & Design
Steve Hoffman, CTSM is President and Owner of Skyline Exhibits & Design. Prior to his 25 year Exhibit Marketing career he was an exhibitor through his work in the television program industry. Through his client work as well as educational seminars he has worked with thousands of exhibiting companies to help them improve results and efficiencies. He is the author of "The Reality of B.S. (Big Sales, that is....).




Cate Hollowitsch, director of engagement marketing, Organic Valley
Cate Hollowitsch is the Director of Engagement Marketing for Organic Valley. She leads the strategic selection and implementation of trade shows, farm discovery events, consumer sampling, and marketing sponsorships for Organic Valley. Cate has more than 24 years of experience in event planning and building collaborative teams. She holds a BSBA from Hawaii Pacific University and an MBA, but has learned more about creating experiences by getting out in the world and doing it.




Jessica Iden, CTSM, senior event marketing manager, Boehringer Ingelheim Animal Health
Jessica is an experienced event marketer with substantial experience and a proven track record of success in the pharmaceuticals industry specifically in experiential marketing, trade show exhibitions, event management and strategic planning. For the last seven years, Jessica has been with Merial, now Boehringer Ingelheim Animal Health, marketing the company's marquee animal health brands including NexGard, Heartgard, Frontline Plus and others brands in animal vaccines and therapeutics primarily in a B2B setting.




Marissa Johnson, conference and event specialist, Covance
Marissa Johnson, conference and event specialist, Covance




Felicia Kaban (CTSM candidate), brand manager, professional events , Johnson & Johnson Vision
Felicia started her career 17 years ago with an exhibit house before transitioning into an event marketing role with Johnson & Johnson. Her experience gives her a unique perspective and understanding of event strategy and execution. Felicia aligns her events with the overall organizational strategy and business objectives to maximize value in advancing advocacy, increasing attitudinal equity and product utilization.




Ellen Campbell-Kaminski, vice president of marketing, Exhibit Concepts, Inc.
Ellen Campbell-Kaminski is Vice President of Marketing for Exhibit Concepts, Inc. (ECI) with responsibility for branding, demand generation, content marketing, and analytics. Prior to ECI, Ellen held executive positions in marketing, strategy and business development for leading software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She taught at the University of Dayton and frequently speaks on transforming marketing and marketing effectiveness.




Christopher Kappes, founder/COO, Exhibitshub
Christopher Kappes is the Founder-COO of Exhibitshub, the nation's first sharing marketplace for trade show exhibits and services. A three-decade executive, Kappes led sales/marketing organizations for George P. Johnson, Sparks, 3D and others. He is co-author of two published books, The Noise Behind Business and How to Master the Art of Selling at Trade Shows, co-written with sales guru, Tom Hopkins. Kappes is a frequent speaker, writer and blogger.




Adam Karns, executive vice president, Elevation3D
Adam brings over a decade of experience in strategically leading face-to-face marketing programs and events. His passion for understanding his clients' goals and exceeding their expectations has allowed him to forge long-lasting client partnerships in various markets, including healthcare, retail, and technology. His keen strategic insights and mindful approach to innovation inspire internal, client, and vendor teams.




Kimberly Kee, event marketing manager, Jeppesen (Boeing Global Services)
Kimberly manages the event marketing program at Jeppesen, a division of Boeing Global Services, for the Americas. Prior to joining Jeppesen, Kimberly operated a variety of event and trade show programs as both a vendor and client. With more than 28 years of diverse experience, Kimberly has been called the Evel Knievel of event marketing with a reputation for challenging standards and creating memorable event experiences. She has been a speaker at Exhibitor since 1999.




Don Keller, owner/CEO, Blue Sky Exhibits
Don Keller, owner/CEO, Blue Sky Exhibits




Melinda Kendall, senior vice president of sustainability, Freeman
Melinda Kendall is senior vice president of sustainability for Freeman, where she oversees and coordinates sustainability efforts across all departments and business units, in client-facing products and services, and in the logistics executing client events. Kendall is also focused on applying Freeman's knowledge and influence to help move the industry toward better environmental stewardship. She speaks frequently about sustainability at industry events.




Victor Kippes, CEO, Validar Inc.
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar's value proposition is based upon Victor's experience as a receiver of leads. He understands very well the challenges marketing and sales leaders face specific to demand generation and lead management.




Kate Kloss, director of experiential marketing, Comcast Business
As Director of Experiential Marketing for Comcast Business, Kate Kloss leads event marketing, sponsorships, sports partnerships, and the Executive Briefing Center program, providing immersive environments that demonstrate Comcast Business' end-to-end solution capabilities. Prior to Comcast, Kate was Senior Events Manager at Motorola, leading and executing Connected Home's global events portfolio. While serving as event marketing lead in various companies from 2000 - 2019, Kate has specialized in tradeshow/event management, multimedia productions, and go-to-market strategy.




Jennifer Knapp, vice president of business development, ITC
Jennifer has enjoyed over 30 years in the experiential and event production industry. She has worked with client organizations nationwide assisting them with informing, inspiring and motivating audiences through impactful live events. Jennifer joined ITC 13 years ago after 10 years with a leading meeting, event and destination management company and a 10 year stint as a successful hotel sales and marketing professional. Jennifer was intimately involved with the True Fitness project from its inception.




Deanna Krause, CTSM Gold, trade show coach, DK Consult
With 20 years of marketing experience, Deanna Krause, CTSM, Gold Level, specializes in trade shows and marketing communications. Prior to becoming a consultant, Deanna led a 16-person team in the strategic planning and execution of over 400 trade shows and events annually. She holds a bachelor's degree in marketing from Arizona State University.




Arielle Langlais, CTSM Silver, director, client services, Access TCA
Arielle Langlais, Director, Client Services, is responsible for the management of her clients' annual trade show and events budgets and calendars. She becomes familiar with client exhibit properties and facilitates both pre-show planning of logistics and show services and show site support. She coordinates creative, strategic, tactical and production resources to ensure the success of each event. Arielle received a BS from Bryant University and received her CTSM certification in 2018.




Scott Lee, CTSM, CME, CMP, community marketing specialist, The Center for Computer-Assisted Legal Instruction (CALI)
Scott has more than 35 years of experience in the exhibition industry running multi-million dollar global exhibit programs ranging from table-top exhibits to 30,000 sq. ft. exhibits. On average, his schedule consisted of around 200-250 trade shows yearly. Scott is a CTSM alumnus (1997) as well as served on numerous exhibition industry committees setting policies and guidance. Scott is the Community Marketing Specialist for The Center for Computer-Assisted Legal Instruction (CALI).




James Loveridge, CTSM, marketing manager of events, ALLDATA LLC
James is a Marketing Manager of events at ALLDATA LLC. Through a 20-year career in the high-tech industry, James developed robust experience in all aspects of marketing and currently applies the learnings into creating an effective presence at events that drives sales and high returns.




G. Dan Lumpkin, CMC (certified management consultant), president/CEO, Lumpkin & Associates
G. Dan Lumpkin has been a member of our faculty since our show began. His " Ask Dan" is among the favorites of many of our readers for years. He is President of Lumpkin & Associates, a management consulting firm that specializes in helping organizations develop top leaders for tomorrow. A graduate of the University of Tennessee, a Certified Management Consultant and Certified Reality Therapist. He is recognized as one of the top consultants worldwide.




Anna Mader, senior director of creative, Freeman
Anna's goal is to move people (emotionally and physically). With over 12 years in the industry, working with some of the world's leading brands like Google, Adobe, LinkedIn, and Intel, Anna's an expert at taking an organization's message and objectives and turning them into something people can feel, experience, and understand. Great design is in the details. And she's all up in them.




Ernie Magalotti, president and founder, Legacy Logistics
Ernie Magalotti is an expert in trade show and event logistics, bringing over 25 years of experience to his presentation. He is the active President of Legacy Logistics, a trade show logistics company he founded in 2000. Prior to founding Legacy, Ernie was a highly recognized leader for two Fortune 500 companies, a national LTL provider and a global logistics company. During his career, Ernie has been the recipient of multiple awards and honors.




Laine Mann, global congress lead, Pfizer
As a 26+ year veteran in the healthcare congress industry, Laine brings a wealth of knowledge around innovative congress experiences and strategic thinking to support brand/business strategies and was honored to be selected in the 2018 Event Marketer B2B Dream Team. Laine is a current Board Member and frequent presenter at HCEA and is a Board Member at the Pennsylvania Convention Center as well as her alma mater, West Chester University.




Steve Mapes, senior vice president of strategy and insights, Impact XM
Steve Mapes, Senior Vice President of Strategy and Insights, Impact XM Steve Mapes is a 30+-year industry veteran. At Impact XM, a global experiential agency, he leads the development of convention and congress strategies primarily for Healthcare clients. A keen observer of the HCP attendee, he leads the research on these attendees and their convention behavior and has published in a variety of journals including Pharmaceutical Executive, Journal of Medical Marketing and Design Management International.




Chris Mason, design director, Kubik Inc
Chris studied design in his native UK and has dedicated his 18-year career to the design of innovative experiences; building an expertise in captivating trade show environments in the B2B sector for global brands. Leading with a robust understanding of industry context, Chris's designs create purposeful environments that serve his client's objectives. His approachable and flexible nature, in both his creative style and personal disposition make him a favorite with his clients and teams.




Roger May, partner manager, Teradata
Roger is currently partner manager at Teradata with previous marketing leadership roles at Optum and Siemens. Roger has spoken at many major healthcare conferences as well as Exhbitor Live, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.




Erin Mays, CEO/managing partner, EBCO Trends
Erin Mays is a consumer insight and innovation expert, with a background in design, anthropology, and business. She develops and oversees comprehensive programs for clients that uncover insights and information (through deep analysis) to inspire and drive action using innovative deliverables and platforms. Her work has taken her to over 20 countries and across industries. Erin's clients include some of the largest brands in the world-including Samsung, P&G, Starbucks, GSK, Bissell, J&J and Fiat Chrysler.




Chris Metzger, senior vice president, client services, Access TCA
Chris Metzger, senior vice president, client services, Access TCA is a proponent of strategic congress channel management and the value of face-to-face marketing. His relationships and alliances with high profile clients have never abandoned his commitment to business development. Chris energetically meets new challenges and finds solutions to improve the customer experience. A graduate of the University of Iowa, Chris has been a speaker at industry events such as Pharma Forum and CEIR Predict.




Shayna Metzner, vice president national accounts, Reality Engineering
My love of F2F marketing started right out of college interning for Food&Wine festivals. I landed my first corporate job at Epson America in tradeshows. By the time I left, I lead the development of one of the 1st custom lead retrieval eliterature tools in the tradeshow industry. Fast forward 20 years, I continue to find joy working with visionaries in our business and helping exhibitors articulate, execute and measure their investment through multimedia applications.




J. Kismet Mikos, CTSM Gold, trade show manager, Nordson Corp.
When I was first hired by Nordson Corporation, a global industrial manufacturer, I knew they were involved with community affairs. I learned they had donated 5% or their North American profits back to the community since they were founded in 1954. This charitable giving has impacted the communities where we live and work --- local and abroad. As a brand ambassador, I am constantly looking for new ideas to promote our brand in face-to-face experiences.




Bob Milam (CTSM candidate), Trade Show Bob
Trade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.




James Morris, director of client development, Impact XM
James brings seventeen years of progressively effective leadership and management that reflect innovative organizational development and sound fiscal strategies inside the event channel. As a Vice President, Client Development, James specializes in new points of distribution and expanding market presence. His experience shows strong focus on data capture & analytics, business-to-business relations and ongoing process improvements for clients and stakeholders. James currently resides in Doylestown, PA with his wife, their three daughters and two dogs.




Kodi Morton, CTSM Silver, senior marketing communications specialist, Bruker Nano Inc.
Kodi has been employed by Bruker Nano, Inc., developer of analytical X-ray equipment and SEM detectors for over 12 years. She handles over 40 events a year from workshops to large 20x50 booths. Her responsibilities include planning, implementation, reviewing budgets, event campaigns and reporting. With a degree in English Education she continues to learn trade show success at the show site and through resources like EXHIBITORLIVE.




Amy Mouradian, proposal and presentation planner, Access TCA
Amy Mouradian, Proposal and Presentation Planner is a communication and logistical strategist with more than seven years in the event industry. With experience in event design, audio visual, conference planning, and exhibit logistics, Amy understands the details from initial planning through show open. Amy's industry insight, strategic experience, and keen attention to detail ensures seamless collaboration across teams.




Greg Moyer, CEO/executive producer, Innovati Events
Greg has twenty inventions and innovations to his credit along with 500 marketing, trade show, and media deliverables, that have generated billions for his clients that include global brands like Hewlett-Packard, Microsoft, Siemens, and Infosys. His process for inventive thinking is grounded in neuroscience, and modeled from the world's greatest composers, scientists, artists, engineers, and inventors. His latest endeavors include co-founding a virtual reality presentation software company and authoring a forthcoming book and training series.




Paige Mullis, director of concept development, advanced projects, Glen Raven
Paige Mullis is considered Glen Raven's innovation expert, responsible for fostering innovation and creativity at the 139 year-old company. This includes creative culture development and innovation programming on a global scale, curating innovation partners and resources, leading and implementing Design Thinking practices across the organization, supporting commercial growth through innovation driven projects, serving as an in-house creative partner for the company's leadership and customer base, and developing specialized communication to foster collaboration internally and externally.




Liz Nacron, executive vice president, creative and production and executive producer, Live Marketing
At Live Marketing, Liz Nacron drives all phases of production and serves as primary creative liaison. She ensures program excellence and continually instills best practices across her entire team. Liz has been the lynchpin at the center of strategic concept development, production, execution, budgeting, and client service for a wide array of complex and robust event and tradeshow programs from concept inception to seamless onsite execution for a variety of Fortune 500 companies to start-ups.




Eddie Newquist, consultant, GES
Eddie is an award winning producer, designer, filmmaker and inventor. With 30+ years of experience, Eddie has led the creation and production of projects for partners such as Pixar, HBO, the Walt Disney Company, Warner Bros Studios and National Geographic. He has created experiences for brands such as Game of Thrones, Harry Potter, Jurassic Park, Avatar, Cars and Frozen. Eddie also holds three patents for inventing technologies for immersive attractions at Universal Studios Theme Parks.




Maddie Ogren, CTSM, director of client services, Access TCA
Maddie Ogren, Director, Client Services at Access TCA, is responsible for coordinating creative, strategic, tactical, and production resources to ensure that each exhibit or event project is delivered on time, on budget and on strategy. A CTSM graduate, Maddie received a BA from the University of New Mexico. Before joining Access, she was in charge of event marketing at United Way, and she also worked at WorldCare Clinical, a healthcare consultancy.




Sam Ogren, manager of client services, Access TCA
Sam Ogren, Manager, Client Services at Access TCA, spent 5 years working in the film industry on major productions for Netflix, NBCUniversal, and 20th Century Fox before making the change to focus on delivering excellent service on-site and off to Access' wide variety of clients. A graduate of the University of New Mexico and an ardent supporter of Liverpool Football Club, Sam is now based in Las Vegas, Nevada.




Ken O'Quinn, principal, Writing with Clarity
Ken O'Quinn, principal of Writing with Clarity, teaches workshops on business writing, persuasion, and managerial communication. A former Associated Press writer, he now works with such clients as Facebook, GE, Chevron, Dell, Oracle, and United Healthcare. He is the author of "Perfect Phrases for Business" and is a contributing author of the new book "Focus on Them," about leadership. His writing has appeared in the N.Y. Times, Fast Company, and the Harvard Management Communication newsletter.




Rebecca Oteri, founder and CEO, Create and Consult, LLC
After an extensive career working in virtually every facet of the event, trade show, and marketing communications industry, Rebecca launched Create & Consult, a customer centric agency specializing in the strategy and execution of events and trade shows. She brings her extensive experience and passion for the wow effect to client's sales kickoffs, user conferences, product launches, conferences and trade shows. In addition to projects throughout the US, Rebecca has worked in Europe and Asia.




Alex Patriquin, CEO, EventGeek
Alex Patriquin is founder & CEO of EventGeek, the leading event project management and ROI tracking platform. EventGeek, founded in 2014, currently supports 4,500 marketers in managing over 80,000 events a year. Prior to founding EventGeek, he led lifecycle marketing at Squarespace and inbound sales at HubSpot.




Christine Picheca, director of marketing, kubik
Director of Marketing for kubik and seasoned marcom professional, Christine is mediating the peer mentorship panel discussion. In her previous roles in event planning, as a brand spokesperson, and magazine editor; she is no stranger to a life of juggling priorities and deliverables while delivering exceptional results and not losing her mind. She has led the stage at consumer trade show and on mass media platforms as both a moderator as well in an expert capacity.




Terri Leigh Rhody, associate director of marketing, Covance Inc.
Throughout the past 21 years in marketing leadership roles, Terri Leigh Rhody, MBA, has worked to create topnotch, consistent experiences for clients and prospective clients through corporate-led users group meetings and industry conferences. She and her teams focus on delivering value across the entire events spectrum. In her current role at Covance, Inc., Terri Leigh works across the enterprise (with commercial, operational and scientific leadership) to evolve the company's events portfolio through data-driven decision-making.




Steve Riches, principal, Laguna Displays
Steve Riches is a Principal at Laguna Displays, a full-service provider of exhibit solutions for U.S. and international trade shows and events. He has more than 20 years of trade show and event marketing experience, including international exhibiting and trade show program management. Steve is past President of the Experiential Designers and Producers Association (EDPA) Southern California Chapter. Steve was born in England and is multilingual, with fluency in French, Spanish, and English.




Stephen Ross, vice president, executive creative director, Access TCA
Stephen Ross, VP, Executive Creative Director, has been generating unique design solutions for over 20 years. His work includes exhibits and experiential marketing, point-of-sale material, advertising programs, brand identity, and consumer product packaging. Stephen has won awards for both graphic and exhibit design and has driven innovative brand promotions for companies across industries. He received the Michael R. Westcott Designer of the Year award and is active in that organization and its university programs.




Kalyn Rozanski, CEO/managing partner, EBCO Trends
Kalyn Rozanski is an accomplished trend expert known for her vision and insights. Kalyn uses her expertise to share emerging patterns in consumer and market behavior across categories and industries, as well as interpreting and communicating what those patterns will mean to your brand. She has predominantly worked with the Fortune 1000 - companies such as P&G, Johnson and Johnson, Fiat Chrysler and Starbucks.




Jeannie Sadler, director of America's Events, Nutanix
With 25+ years of experience developing strategies, managing, executing and implementing both small and large Global trade shows, proprietary conferences and road shows. Jeannie has successfully managed event teams for companies such as Motorola, Google, Good Technologies and currently with Nutanix out of San Jose, California and has taken a unique approach to perfecting the art of evaluating, forecasting and measuring the results of her company's events.




Joe Sadler, account executive, Blue Pony
A creative problem solver by nature, Joe Sadler is a Senior Account Executive at Blue Pony. For over a decade he has been providing creative technology solutions for a wide spectrum of brands ranging from startups to Fortune 100 brands, including having the privilege to work with brands such as Comcast, TD Ameritrade, Cars.com, and Kraft Foods to help drive engagement, hit measurement targets, and create immersive experiences.




David Saef, CTSM Gold, SVP strategy, Freeman
David Saef, CTSM Gold, SVP strategy, Freeman




Mike Sandler, vice president of sales operations, Impact XM
Mike Sandler is the VP, Sales Operations at Impact XM. Focused on client success for face-to-face brand engagements, Mike leads a team of Account Directors and Business Development Directors responsible for client growth, gaining market share, new business development and the overall client experience. With over seventeen years of direct industry experience in sales management /training, Mike has built a career around creating customized marketing strategies with a focus on measurement /maximizing ROI/ROO.




Don Schmid, CTSM Gold, global congress lead, Pfizer
Don Schmid (CTSM Gold, MBA) is the Global Congress Lead for Pfizer, with strategy & execution responsibilities of medical shows for Pfizer. Don embraces F2F as a channel and has lead roles of brand building through events w/Chrysler Corp., GE Healthcare & now Pfizer. His resume includes the Executive Director of Hot August Nights in Reno and President of The Parade Company in Detroit. Don has also been active in HCEA & recently served as their President.




Gina Schommer, senior event planner, Covance Inc.
Gina Schommer, MA, is a seasoned events manager with over 20 years of industry experience implementing strategic initiatives to create innovative and unique event experiences for clients and prospective clients. A CTSM candidate, Gina successfully implements the effective use of technology and the data derived to identify areas of improvement and optimize results. She is a skilled collaborator providing innovative thinking, enthusiasm and forward-thinking leadership to key cross-functional teams at Covance.




Ian Sequeira, vice president of research and measurement, Freeman
Ian Sequeira, VP-Research & Measurement, Freeman, heads up research and has 35 years of industry experience. He is a well-respected industry speaker, and an active member of IAEE, and CEIR. In 2018, Ian received IAEE's Distinguished Services Award. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.




Anna Shaw, president and CEO, B-FOR International
As President of B-FOR International, Anna Shaw has a thorough understanding of the unique challenges of exhibiting internationally. B-FOR specializes in international trade shows and exhibitions, and their B-FOR Creative division offers all aspects of exhibition design, construction, service, onsite implementation, and support to offer exhibitors a strong and impactful trade show presence through state-of-the-art design and quality with unrivaled service. B-FOR has built for NYC & Co., Disney, Priceline, Sunkist, Best Western and more.




Jack Shaw, president, Breakthrough Business Technologies, LLC
Jack has had an enduring interest in how new technologies impact processes and strategies, and how organizations must adapt to those impacts. Staying ahead of the curve to understand rapidly evolving, emerging technologies including Blockchain, IoT, and Artificial Intelligence allows Jack to lead companies through their digital transformations. He is a Yale University graduate and holds a Kellogg MBA in Finance and Marketing.




Allyson Shepherd, principal strategist, Attendee Marketing Solutions Inc.
Throughout her 15-year career, Allyson has led strategic marketing for foreign and domestic conferences with up to 50,000 participants and has been a key innovator of experiential marketing metrics. In 2010, Allyson leveraged her experience with show organizers, exhibit and event agencies and corporations to establish Attendee Marketing Solutions, Inc., an event consulting practice focused on measurement and analytics. Allyson holds a BA in Writing for Film & Television and Political Science from Syracuse University.




Holly Sherrill, president and CEO, marketech360
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly sits on the board of AWIB, is a member of The NAWBO, Alabama Women in Business (AWIB) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.




Kate Silva, senior director of design innovation, Freeman
Kate seamlessly weaves her talents as an artist and designer with an unparalleled commitment to brand strategy to produce targeted, meaningful experiences for her clients. After nearly two decades of working closely with some of the world's leading brands, Kate thrives on building strategic brand solutions from the ground up. Kate's experience and unrivaled passion for her craft, allow her to consistently deliver industry-leading creative, strategy, design, and content for Fortune 500 brands.




Todd Simon, chief marketing technologist, Predictive Presentation Technologies LLC
Todd Simon is currently the Chief Marketing Technologist at Predictive Presentation Technologies LLC, a company that specializes in non-linear, adaptive presentation technologies. Mr. Simon earned a degree in Psychology and Business from Emory University in Atlanta, GA, with a concentration in cogitative processing, human attention and awareness. Todd has successfully designed and implemented highly effective sales, marketing, and presentation programs for such clients as 3M, Nortel, IBM, RockTenn, Freeman, MC2, and many others.




Jeff Smith, executive producer, Exhibitus
Jeff Smith, executive producer, Exhibitus




Marty Smith, president, BuyingBehaviorMETRICS
Marty is considered a leading subject matter expert regarding Continuous Improvement (CI) in Purchase Experience environments. He attained the level of Lean Six Sigma Master Black Belt Sensei and is an expert in analysis and experimentation in these complex, chaotic environments. He has helped corporations implement CI methodology in areas ranging from accounting to warehousing in order to maximize return on investment (ROI). He has published THE NEW EXHIBITOR and Orange Belt for Exhibitors.




Pete Smith, president, SmithImpact
Being called "one of America's leading personal and professional development coaches," Pete Smith is one of the most sought-after international speakers and trainers in the field of leadership, management, personal growth and development. His energetic, witty, and interactive style is complimented by his ability to provide practical takeaways that actually work, all while having a little fun in the process.




Taryle Spain, senior director of client services, Las Vegas Convention and Visitors Authority
Taryle Spain, senior director of client services, Las Vegas Convention and Visitors Authority




Laura Stack, award-winning keynote speaker and bestselling author of eight books
Award-winning keynote speaker and bestselling author of eight books, Laura Stack is a noted expert in employee and team productivity. She is best known by her moniker, "The Productivity Pro®." Her engaging personality, combined with over 25 years of experience helping organizations achieve RESULTS, have made her one of the most sought-after experts and keynote speakers in her field. Funny, engaging, and full of real-life strategies that work, Laura will change mindsets and attitudes.




Dave Stamm, president and CEO, Stamm Media
Having started his first business in fourth grade programming Bulletin Board Systems (BBSes), working for Apple Computer as a college freshman, and then founding a computer networking services company employing college classmates while an undergrad at UW-Whitewater, Dave has always been passionate about implementing technology. As CEO of Stamm Media and Stamm Technologies, he has worked with clients including MTV, Nickelodeon, GE Healthcare, TD Ameritrade, CVS Caremark and others on creating immersive experiences.




Kevin Staples, senior director of business development, Freeman
Kevin Staples is Senior Director, Business Development at Freeman. He has more than 14 years of experience in face-to-face marketing, including trade shows, product launches, corporate events and permanent installations across a variety of industries such as Oil & Gas, Technology, Aerospace and Defense, and Manufacturing. Previously Kevin worked for Bell Helicopter and Textron, managing the global trade show program as well as sponsorships and events for all of the Textron Companies.




Marcus Stokes, account executive, Blue Pony
Marcus Stokes, account executive, Blue Pony




Rick Stoner, vice president of sales and client strategy, Derse
As Vice President of Sales and Client Strategy at Derse, Rick Stoner manages the Client Strategic Services (CSS) department, leads large New Business Development (NBD) efforts and oversees retention and growth strategies for key clients. Prior to joining Derse, Rick worked for ten years at advertising agencies in Chicago and Milwaukee in social media, public relations and new business development roles.




Tracy Stuckrath, CSEP, CMM, CFPM, CHC, president/chief connecting officer, thrive! meetings & events
Founder and president of thrive! meetings & events, Tracy Stuckrath has had a 29-year career in corporate, association and social event planning. In 2009, her personal health journey changed the trajectory of her career. She works with organizations worldwide to understand how food and beverage (F&B) affects risk, employee/guest experience, company culture, and the bottom line and how to create safe and inclusive food experiences that deliver unrivaled participant experiences so everyone feels valued.




Todd Sussman, vice president of creative, Derse
Todd Sussman, VP Creative - Derse. In his 7 years with Derse, Todd has had the priviledge of leading a multi-disiplinary creative team comprised of architectural, experiential and multimedia designers. With a background in architectural design and more than 23 years creating face-to-face branded environments, Todd has had the opportunity to work with such brands as Fujifilm, LG, AT&T and Verizon. Todd received his B.S. in Industrial Design from The Ohio State University.




Jamie Talboom, CTSM Gold, manager, tradeshows and marketing, ATI Metals
Experienced trade show coordinator responsible for coordinating, managing and implementing activities associated with 40 domestic and international military trade shows and events annually. I have an M.A. in Communication from Purdue University Calumet where I focused on Intercultural Communication Competence. I have participated in international tradeshows since 2005 traveling to and/or organizing shows in the UK, France, Greece, Romania, Turkey, UAE, Jordan, Singapore, Malaysia, Thailand, Indonesia, Brazil, Peru, India, Iraq and Saudi Arabia.




Gary Taylor, Executive Media Producer & Director of Technology, Live Marketing
At Live Marketing, Gary leads the development and application of new media and emerging technology applications that enhance the power of face-to-face engagement - including interactive digital experiences, augmented and virtual reality programs, and RFID-enabled storytelling. He has created, developed and produced trade show interactives for over twenty years for a variety of Fortune 500 companies to start-ups - piloting many innovative applications of technology on the trade show floor for the first time.




Mark Tedesco, creative director, GES
Mark is the Creative Director of the Boston division of GES and responsible for a local, multi-disciplinary team of designers as well as the creative direction of network wide. Responsibilities include design execution and creative direction of the design team and outside partnering agencies. Specialties include International and Domestic Health Care exhibiting, Experiential Interactive technology, and Trade Show and Event trends. Over 20 years of industry experience designing exhibit architecture and crafting experiential solutions.




Michael Thimmesch, principal, Thimmesch Marketing
For over 25 years, Mike Thimmesch has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and enhance brand and awareness. Thimmesch rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He published 11 industry white papers and eight exhibiting books, presented over 100 trade show webinars, and wrote over 200 exhibit marketing blog posts.




Scott Tokar, professional speaker, magician and founder of Corporate-FX, Tradeshow Magic Group
Scott Tokar is a professional speaker, magician and the founder of Corporate-FX, Tradeshow Magic group. Since 1992, his company has helped hundreds of companies explain the features and benefits of their products using magic as a live communications medium in theater-style and aisle-view presentations worldwide.




Fallon Torp, product manager, EventGeek
Fallon is the Product Manager at EventGeek. Fallon has over 10 years of experience managing analytics, product strategy, design and development for organizations like Intel, Microsoft, and Nordstrom as well as early to mid-stage stage startups. Her product management experience spans several industries including hospitality, retail, recruitment, and event management.




Victor Torregroza, program manager, global event marketing, Intel Corporation
Victor Torregroza is Brand Experiences Program Manager, Global Event Marketing, for Intel Corporation. He is responsible for the strategic implementation of Intel's most dynamic trade show experiences. Victor is a passionate pioneer of experiential marketing at Intel and the architect of Intel's enhanced face-to-face experiential activations. He believes in keeping the experiences simple, authentic, shareable, and delightful. His mantra, 'we eat with our eyes', informs his passion for bold, breathtaking experience design.




Andy Valentine, senior project manager, GES
Andy Valentine, senior project manager, GES




Jason Vickers, CTSM Bronze, senior manager of trade show operations, Verizon Business
As a Senior Manager - Trade Show Operations with Verizon Business, Jason Vickers leads a team of professionals responsible for project management, implementation, and execution of multiple high-visibility trade shows. Jason oversees the multi-million dollar enterprise trade show budget and has previously supervised teams in Verizon's finance operations department. Jason joined Verizon in 2005 as an inbound customer service representative in the Cranberry Woods, Pennsylvania call center.




Matt Volk, CMP, director of conference services, Northern Illinois University Outreach
J. Matt Volk, CMP is the Director of Conference Services for Northern Illinois University Outreach in DeKalb, Illinois. Mr. Volk has been involved with meetings and events for over twenty years working both as an event planner and as a supplier of products and services to the industry. He holds a bachelor's degree in tourism administration and a master's degree in convention management.




Charlie Weber, program strategist, Derse
Charlie Weber, Program Strategist, Derse As a Program Strategist within Derse's Client Strategic Services unit, Charlie's role is to help ensure face-to-face program success through accountability and measurement tools that document and validate progress toward goals. Prior to joining Derse, Charlie gained more than 10 years of strategic planning and analysis experience directing informed decision-making efforts and advising marketing campaigns for clients through Marketing Agencies, Non-Profits, and Higher Education.




Gail Weinstein, director of business development, Vonazon
As Director of Business Development at Vonazon, Gail Weinstein is focused on facilitating growth-establishing scalable, modern, and effective strategies for companies of all sizes. With a 15-year professional background in presentation and performance, and a track record of millions of dollars of revenue generated for businesses who have adopted her sales and marketing tactics, Weinstein has proven experience in the skill sets your business needs to grow.




Mike Zuganelis, Independent Consultant
I have a passion for live marketing. The first half of my journey began in the OEM Tech industry with a global organization as a Marketing Director and the 2nd half on the agency side. Leveraging that unique mix of knowledge, I focus on contributing to our clients and my colleagues success.