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EXHIBITOR Magazine
March 2018
DEPARTMENTS
Editorial
A Measured Approach
Many of the "measurable marketing objectives" set by exhibitors are neither measurable nor objective.
Exhibitor Q & A
Exhibit Refurbishment
Our exhibit is beginning to show its age. How do I decide whether to refurbish it or to build a whole new exhibit?
Graphics Terms
My graphics company often refers to "target resolution." What does that mean, and how is it calculated?
Ask Dan
Remember Me?
As I get older, I'm getting worse at remembering names and faces.
Exhibiting 101
Trade Show Trickery
Protect yourself from the hustlers, swindlers, and cheats hoping to take your exhibit-marketing program for a ride.
Ammunition
Ideas That Work
Wild and Wet, Thinking Inside the Box, Strip Tease, and more.
Fixing Snafus
Rub a Dub Tub
The supervisor took all of our fabric back to his hotel room and submerged it in the bathroom tub.
Ten by 10
Lead Management
We asked 10 experts to share their views and opinions on lead follow-up.
Archive
Gum Control
1939: Wrigley Co. goes big at the New York World's Fair.
FEATURES
Research
Economic Outlook
This year is likely to be slightly better than 2017 in terms of show schedules and budget allocations.
Case Study
Right on the Money
Visit Omaha tweaks its tactics with a cash-themed campaign that lures almost 30 percent more organizations to its booth.
Social Media
CES Goes Dark
Here are 11 of the most successful (and amusing) tweets sent during the #CESblackout.
Promotions
Room Service
Five examples of room drops that captivated attendees and drove booth traffic.
Technology
Techno-Files (Part One)
Discover how exhibitors are employing chatbots, biometrics, and augmented reality.
Furniture
Fashionable Furnishings
Four furniture experts weigh in on this year's hottest trends for your next exhibit or event.
Shipping
Lost Freight Life Hacks
Exhibit-marketing experts offer 10 down-and-dirty tips to help you find your lost freight from the show floor.
Portfolio
Doubling Up
Find inspiration for your next new build with these double-deck structures that add square footage and style.
Trade Show Trends
Immersive Flooring
See the latest innovations in high-tech exhibit flooring.
ADVERTISER INDEX
3D Exhibits
more info...
Access TCA
more info...
ADEX International
more info...
AFR Trade Show Furnishings
more info...
Aluvision Inc.
more info...
AV Dimensions, Inc.
more info...
beMatrix USA
more info...
Bowman Design Group
more info...
CORT Exhibit House Furnishings
more info...
Exhibitus
more info...
Gerling and Associates, Inc.
more info...
GES
Gyford StandOff Systems
more info...
Hill & Partners, Inc.
more info...
IFES
Makitso
more info...
Nimlok
more info...
North America Display Corporation
Old Dominion Freight Line
Philly Case Co.
Post-Up Stand
more info...
Skyline
more info...
The Infotainer
TTS Logistics
more info...
Uline
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