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DEPARTMENTS
Editorial
A Measured Approach
Many of the "measurable marketing objectives" set by exhibitors are neither measurable nor objective.
Exhibitor Q & A
Exhibit Refurbishment
Our exhibit is beginning to show its age. How do I decide whether to refurbish it or to build a whole new exhibit?
Graphics Terms
My graphics company often refers to "target resolution." What does that mean, and how is it calculated?
Ask Dan
Remember Me?
As I get older, I'm getting worse at remembering names and faces.
Exhibiting 101
Trade Show Trickery
Protect yourself from the hustlers, swindlers, and cheats hoping to take your exhibit-marketing program for a ride.
Ammunition
Ideas That Work
Wild and Wet, Thinking Inside the Box, Strip Tease, and more.
Fixing Snafus
Rub a Dub Tub
The supervisor took all of our fabric back to his hotel room and submerged it in the bathroom tub.
Ten by 10
Lead Management
We asked 10 experts to share their views and opinions on lead follow-up.
Archive
Gum Control
1939: Wrigley Co. goes big at the New York World's Fair.
FEATURES
ADVERTISER INDEX
