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Trade (Show) Wars
Marketing is often the first thing to go when revenues fall and profits dry up.
Exhibitor Q & A
Can we customize an augmented-reality booth experience so it reflects our brand, as opposed to being a technology stunt?
Management thinks I should use a chatbot for our conference registration. What is a chatbot, and how would I use one?
My boss marks her every email as "high priority." How can I tactfully remedy this?
The Finer Things
Pay attention to the lesser-known rules and provisions found in the fine print of most exhibitor services manuals.
Ideas That Work
Edible Selfies, Spot-On Strategy, Drop a Hint, Crafty Closet, Tasty Trivia, and more.
Stand-On Expo Floor system, Continuity LED units, and Lux SEG Backlit Pop Up Display.
While the team remained ready for further calamities, the components went up. Then Old Man Murphy paid us another visit.
Pennsylvania Convention Center
Pennsylvania Convention Center (PCC) is a landmark rife with history and spectacular architectural details.
The Music Boxes
1889: At the Exposition Universelle in Paris, Thomas Edison records European luminaries.
EXHIBITOR Magazine's 21st Annual Sizzle Awards
Honoring red-hot trade show exhibit promotions.
Universal Audio's Hearing Test
Universal Audio Inc. reinvents its brand story and creates an immersive product-testing experience.
Old Dog, New Tricks
Idexx Laboratories Inc. unleashes a slew of marketing tactics at the Western Veterinary Conference.
Sand and Deliver
Hoping to improve product awareness and bolster booth traffic, Amerimix devises a data-driven integrated program.
Man and Machine
A pingpong-playing robot helps Omron Corp. attract more than 100 press visits and 3.8 billion media impressions at CES.
How to Win Followers and Influence People
By aligning its Instagram launch with IBS, Huber Engineered Woods LLC acquires 1,000 new social-media followers.
Trade Show Trends
From massive video walls to LED panels covering every surface, today's multimedia installations stand out.
AV Dimensions, Inc.
Blue Sky Exhibits
CORT Exhibit House Furnishings
Exposures Ltd Photography
Orange County Convention Center
SmartSource Computer & A/V Rentals
Tricel Honeycomb Corp.
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