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Kaon Interactive and GE Healthcare Win Dx Creative Communications Award
Kaon Interactive, the leading provider of interactive 3D product marketing and sales applications, announced that the Diagnostic Marketing Association has presented them with a prestigious Dx Creative Communications first place award, for their creation of the ‘GE Healthcare Molecular Imaging’ application. The Dx Creative Communications Awards honor the “best of the best” in diagnostics advertising, marketing and promotional programming.
Developed by Kaon Interactive, the ‘GE Healthcare Molecular Imaging’ application is a disruptive sales and marketing tool that dramatically improves the effectiveness and efficiency of product demonstrations by taking interactivity to its truest potential. It accomplishes this by addressing audience questions interactively via engaging mobile devices, tablets, laptop, large touch screen interfaces and, shortly, on the web. These tools allow booth staff and sales representatives to communicate and differentiate the total value of GE’s products to varied audiences in any type of setting, without the equipment being present.
“We were looking for ways to maximize impact but bring less equipment to trade shows,” said Chris Baumann, Advertising and Promotions Business Partner - Molecular Imaging and Computed Tomography at GE Healthcare. “With Kaon’s interactive 3D product applications, our prospective customers were able to interact with 3D product demonstrations on large touch screens to learn about key features. We were now able to show clinical capabilities that couldn’t have been possible if the real product was present. Users shared that they enjoyed the hands-on experience.”
“We’re thrilled that Kaon’s work is being recognized for this prestigious award, as they’ve created a global marketing and sales enablement application for us that not only helped communicate and differentiate our products more effectively, but also provided a full ROI in just 3-months,” said Kevin Boyle, Global Marketing Manager at GE Healthcare.
All the submitted entries were judged based on their marketing strategy, sales strategy and objective. The Dx Creative Communicator Awards is the only competition of its kind in the life sciences/diagnostics market.
This distinction follows previous Kaon honors:
- Winner: Tabby Award / Business ”Best B2B Mobile Marketing App”
- Winner: International Academy of Visual Arts Communicator Awards ”Award of Distinction”
- Winner: Dx Creative Communications Awards “Best Corporate Communications” for Instrumentation Laboratory
- Winner: Dx Creative Communications Awards “Best Product/Service Brand Creation Application” for Johnson & Johnson Ortho Clinical Diagnostics
- Winner: EXHIBITOR Buyers Choice Award (Four Consecutive Years)
- Winner: Trade Show Executive Magazine’s International ”Innovation” Award
- Named “10 Technologies Changing Event Marketing” by Event Marketer Magazine
- Winner: MITX (Massachusetts Innovation & Technology Exchange) ”Interactive/Online Business’ Award”
The Diagnostics Marketing Association (DxMA), founded in 1974, is a self-funded, non-profit professional society driven by its members. It is the only organization dedicated to diagnostics industry professionals. Membership in the DxMA provides exclusive benefits, such as: (1) fresh, in-depth industry insights; (2) networking and interaction with peers; (3) professional development opportunities; and (4) a forum for the exchange of ideas. For more information, visit www.dxma.org.
About Kaon Interactive
Kaon Interactive is the leading interactive 3D product marketing application company. Founded in 1996, the company helps B2B marketers and salespeople consistently demonstrate and differentiate products anywhere anytime and turn prospects into customers. Kaon’s interactive 3D Product Models transform product marketing content into visual product storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 4,000 Kaon interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies including Cisco, Ortho Clinical Diagnostics, Schneider Electric, Ciena, IBM, EMC, BD, GE, Waters. For more information, visit www.kaon.com or call 978-823-0111.
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