submit your news
Freeman Launches Digital Marketing Services
Freeman, the leading global provider of brand
experiences, announces the launch of its Digital Marketing Services,
a suite of capabilities available globally to Freeman clients. The
offering leverages the Freeman web/app development, social media strategy,
digital advertising, email marketing, and data analytics services to
provide customers with year-over-year event growth. The Freeman Digital
Marketing Services solution is bolstered by an investment in and
partnership with Feathr, an award-winning event personalization platform.
“The link between and integration of digital and brand experience
represents a powerful proposition to engage audiences in meaningful ways.
Digital Marketing Services offers our customers a cohesive and strategic
way to drive innovation while improving and evolving the event digital
space,” said Richard Maranville, chief digital officer at Freeman. “Along
with the value we see in face-to-face engagements, we’ve continued to see
vast growth potential around investing in digital, especially as companies
increasingly see value in an integrated digital experience for their
The new services are designed to boost online registration, drive social
and brand engagements, and increase revenue for Freeman customers by
integrating event industry-specific strategy, new engaging digital
creative storytelling, and deep quantitative analysis.
“We leveraged the Freeman Digital Marketing Services group to implement a
retargeting campaign for our VidCon events,” said Michael Gardner, chief
operating officer of VidCon, the world’s largest gathering of digital
video fans, creators, and industry leaders. “We were able to reduce our
conversion costs to register new attendees and are pleased with the growth
that we received from the campaign.”
To enhance Freeman’s suite of services to further increase return for its
clients such as VidCon, Freeman Digital Ventures, led by Maranville, has
partnered with and invested in event personalization platform Feathr. The
unique platform complements Freeman’s continued commitment to innovation
and investment in the event digital marketing space and as part of the new
Digital Marketing Services offering. Freeman Digital Ventures is a
dedicated fund used to accelerate innovation by investing in partnerships
that support the development and integration of increasing relevant
technology and digital advances for the brand experience category.
“The lines between live and digital continue to blur and, at Freeman, we
are focused on helping the industry evolve to meet the changing demands of
societies and businesses,” said Bob Priest-Heck, president of Freeman.
“Digital Marketing Services will help our customers better connect with
their audiences while integrating into a seamless brand experience.”
The launch of Digital Marketing Services and the investment in Feathr is
the latest move by Freeman Digital Ventures, following investments in
OnlineEvent, an online learning platform brought to market in partnership
with Blue Sky eLearn, and DoubleDutch, the global leading provider of
mobile event apps; as well as the acquisition of engagement technology
company Klowd.com and the launch of the Freeman virtual reality offering.
To learn more about digital marketing services, register for our webinar
on the strategies and techniques beyond email that effectively power event
growth at: www.pathlms.com/freemandigital
Freeman is the world's leading brand experience company. We help our clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S. For more information, visit www.freeman.com.
More information about Freeman...
FIND IT - MARKETPLACE