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Live Marketing and CenturyLink Win International Business Award
Live Marketing, an award-winning creative agency, and CenturyLink, its client, earned a silver Stevie® Award in the
2017 International Business Awards℠. Live Marketing was responsible for
the creative strategy and implementation of the project which was honored
in the Live Event Category. Judges praised the exhibit for its interactive
and personalized visitor experience, calling the program “effective and
innovative” and citing its “impressive metrics.”
Live Marketing created an animated “Tunnel Experience” that gave
all booth visitors a high-level overview of CenturyLink’s products.
Attendees then learned more via CenturyLink’s theater presentation and
interactive demos. The new program more than doubled CenturyLink’s leads
in one year, and dramatically increased face-to-face interaction with
one-third of booth visitors spending 20-60 minutes in the exhibit. Exit
surveys indicated that 9 out of 10 visitors rated the time they spent in
the exhibit as valuable or very valuable.
Anne Trompeter, Principal and Executive Creative Strategist at
Live Marketing, credits Bill Hurley, CenturyLink Chief Marketing Officer,
with raising the bar on attendee engagement. “After hearing from Bill
about his interest in creating a unique experience for booth visitors we
collaborated with the company’s corporate events team, including Beth
Clark, senior marketing manager, and re-invented the entire CenturyLink
booth experience to attract more attendees. By incorporating multiple
storytelling approaches, we immersed visitors in the CenturyLink brand—at
the level of engagement they desired,” says Trompeter. In addition to
adopting an interactive approach, CenturyLink transformed its physical
presence with an eye-catching, high-tech environment created by 2020
The International Business Awards are the world’s premier business
awards program. A record total of more than 3,900 nominations from
organizations of all sizes and in virtually every industry were submitted
this year from more than 60 nations and territories. Stevie Award winners
were determined by the average scores of more than 200 executives
worldwide who participated on 12 juries.
About Live Marketing
As a creative agency, Live Marketing works with brands to connect with
their audiences through engaging stories, and inspiring face-to-face
experiences. From trade shows, meetings, corporate summits, and events of
all sizes, Live Marketing gets you more engaged contacts, broader
awareness, and better business results. Looking to create a memorable and
meaningful experience for your brand? It’s your story. Let’s tell it.
Learn more at www.livemarketing.com.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie
Awards, the German Stevie Awards, The American Business Awards, The
International Business Awards, the Stevie Awards for Women in Business,
the Stevie Awards for Great Employers and the Stevie Awards for Sales &
Customer Service. Stevie Awards competitions receive more than 10,000
nominations each year from organizations in more than 60 nations. Honoring
organizations of all types and sizes and the people behind them, the
Stevies recognize outstanding performances in the workplace worldwide.
Learn more about the Stevie Awards at www.StevieAwards.com.
More information about Live Marketing...
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