WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
News
EXHIBITORLIVE
News
Sponsored
Content
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Awards
Access TCA Wins Eddie Award for Integrated Marketing
1/11/2018
At EDPA ACCESS, held in November, Access TCA was awarded an Eddie for integrated marketing. Access’ campaign “Creative Bravery” extended to print and digital ads, sessions at EXHIBITORLIVE, and offers on the company website.

The print campaign featured a series of very simple ads. The headline was “creative bravery,” and the focus of each ad was a photograph of a recent exhibit.

In addition to showcasing exhibit work in the ads, Access created an offer on www.accesstca.com called “Creative Bravery: Face to Face Marketing Strategies for the Healthcare Industry,” a workbook that site visitors could download to help them break through the fear of rejected ideas. Because non-healthcare exhibitors asked for it, Access created a more generalized guide, “Creative Bravery for Your Face-to-Face Marketing Program.”

Jon Ellms, VP, Principal at Access explains, “We used ‘creative bravery’ as our marketing tagline. Because so many of Access’ clients are in the healthcare field, we wanted them to realize that it was possible to be creative at their trade shows despite what they may have perceived as the iron hand of legal and regulatory.”

According to Ellms, “The phrase ‘creative bravery’ was introduced at the Cannes Lions and defined as: Work that takes chances in pursuit of excellence and changes the status quo. The investment in creative brilliance and bravery is a safe business decision. We wanted to show our current work because it speaks for itself-- some of it simple, some more complex--and demonstrates risk-taking and creative bravery.”

This is the second Eddie award for Access in as many years.


About Access
Access is an independent event marketing organization with more than 30 years of growth fueled by entrepreneurial thinking and high-touch service. We build memorable strategy-based solutions for leaders in the human health, animal health, technology, and consumer goods industries. Visit www.accesstca.com to learn more.


Contact:
jellms@accesstca.com





More information about Access TCA...





FIND IT - MARKETPLACE
Lighting
Light Source Inc.
Exhibit Producers
The Shop @ ShowReady
Rental
Xhibit Solutions
Banner Displays
Orbus Exhibit & Display Group
>> More Products



Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott