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Pure Detroit in Cobo Center to Offer Detroit Culture to Visitors From Around the World
2/1/2018
Claude Molinari, general manager of SMG/Cobo Center, today announced that Pure Detroit will occupy the retail space on the first floor of Cobo Center. The store will serve meeting and exhibit attendees, offering a full range of Detroit-centric products.

“A Pure Detroit Shop on the Cobo Center concourse, open for all events, will connect visitors from all over the world to the culture and hospitality of Detroit,” said Claude Molinari, general manager of Cobo Center. “It is another big step in making our customers feel that Cobo is ‘Centered Around You,’ and immersing them in our mission to deliver outstanding event experiences.”

Pure Detroit, which is celebrating nearly 20 years as an original local culture and authentic Detroit apparel shop, has five additional brick-&-mortar shops, each located in landmark Detroit buildings. The Cobo Center store opened in time for the 2018 North American International Auto Show.

"Cobo Center has an extraordinary legacy as a gathering place,” said Kevin Borsay, Pure Detroit partner. “Pure Detroit is excited to share on-the-ground engagement, focused on Detroit culture with worldwide and regional visitors."

Pure Detroit

Pure Detroit commissioned local artists to incorporate their work in the shop’s new design, including WC Bevan, who designed a new mural on the back wall of the Cobo Center store as well as on the store’s awning. Images of the mural are available here. WC Bevan was born in the 80s. He has practiced art making in Memphis, New York City, and now Detroit. WC's recent mural work is black and white with a focus on visual movement, imaginary architecture and exotic rhythms. His projects can be seen on Instagram @wcbevan.


About Pure Detroit
Pure Detroit is celebrating 19 years as the original local culture and authentic Detroit apparel shop. Since 1998, Pure Detroit has continually reinvested in street level brick-&-mortar businesses in the city of Detroit via retail, coffee shops and more. In addition, Pure Detroit has enhanced the cultural cache of the city along the way through one-of-a-kind events, projects and initiatives.

Opened on Thanksgiving Day in 1998 in the David Whitney Building, Pure Detroit has grown their retail presence to brick-&-mortar shops in the most architecturally significant landmarks in the city including the Fisher Building, Guardian Building, GM Ren Cen, Belle Isle Aquarium Island Outpost, Midtown's historic Strathmore and now Cobo Center. For more information go to www.puredetroit.com.

About Cobo Center
With 723,000 square feet of exhibit space, Cobo Center boasts one of the largest contiguous exhibit floor spaces in North America and is the 17th largest convention center in the country. Visit online at www.cobocenter.com.

About SMG
Founded in 1977, SMG provides management services to 233 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening service. For more information visit www.smgworld.com.

About the DRCFA
On Sept. 9, 2009, operational control of Cobo Center transferred to the Detroit Regional Convention Facility Authority, under a collaborative agreement by the Michigan State Legislature, the City of Detroit, and Wayne, Oakland and Macomb counties. Each of these entities has an appointed member on the DRCFA Board. Larry Alexander is Chairman the Board as the member appointed by the Governor of the State of Michigan. For more information visit www.drcfa.org.


Contact:
mklida@cobocenter.com





More information about Cobo Center...





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