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Greater Columbus Convention Center Enhances Guest Experience with Columbus2GO Mobile Application
The SMG-managed Greater Columbus Convention Center (GCCC) is participating in the new Columbus2GO mobile application developed by Loud-Hailer that provides citywide information in a single streamlined source.
Once the application is downloaded to an Apple Operating System device (iPhone, iPad, etc.), Columbus2GO utilizes non-beacon Bluetooth Blue Low Energy technology to deliver hyper- local, customized content from the GCCC and other entities throughout the city when the user is within appropriate range of the organization participating. Users receive information specific to where they are located, including from the GCCC channel.
The technology eliminates the need to toggle through multiple apps or rely on a cellular signal, Wi-Fi or internet service for hyper-local information. Users need only need to provide a name and password, have their Bluetooth turned on and decide what information they want to see through channel subscriptions. They can opt in at no cost and preserve their privacy through this encrypted and secure service.
Loud-Hailer, an innovator in hyper-local digital communication, developed the Columbus2GO Connected City application following the successful launch of a similar app in Providence.
“This progressive solution from Loud-Hailer enables us to join our community partners in connecting visitors and residents directly to the city and each other in a new way,” said Greater Columbus Convention Center Assistant General Manager Ryan Thorpe. “Columbus2GO is another example of the established ‘Columbus Way’ of collaboration between entities in action for the benefit of our visitors and residents.”
John Glenn Columbus International Airport is also hosting Loud-Hailer’s technology in advance of a major sports event, enabling visitors to engage with Columbus2GO as soon as they land and are on their way to the GCCC.
Based in the Hudson Valley area of New York, Loud-Hailer is dedicated to utilizing proven and proprietary technology in revolutionary ways, focusing on providing connectivity solutions and alternative ways for people to communicate. For more information, visit www.loud-hailer.com.
“Technology can strengthen and build a community and enable users to speak on a common platform,” said Loud-Hailer co-founder Jack Chen. “Every organization has a voice, and any business can participate with this technology.”
Columbus2GO is currently available for download on the App Store at https://apple.co/2CpzcEV.
Beyond the Columbus2GO app, technological enhancements added by the GCCC include:
“It is great for our convention center have the latest technology to ensure convention attendees have the best experience they can,” added Megumi Robinson, director of public relations for Experience Columbus, the city’s destination marketing organization.
- The GCCC website enables guests to get 3D view of the various sections of the facility and utilize WebVR, which makes it possible for the user to experience Virtual Reality in their browser regardless of the device they may have.
- By visiting www.GCCCFeedback.com and answering a few simple questions, guests are assisting the facility in immediately enhancing their experience by providing real-time feedback to which the staff can respond.
- Guest Smiley Touch™ HappyOrNot feedback kiosks in restrooms enable guests to assess cleanliness.
- The GCCC website includes the actual physical address of each parking facility, enables guests to check real-time space availability and see how close a particular parking facility is to the event space they are here to visit. The site is optimized to be mobile friendly and guests can purchase pre-paid guaranteed parking from their phones before they arrive.
The Greater Columbus Convention Center is located in downtown Columbus and owned by the Franklin County Convention Facilities Authority and managed by SMG. The $140 million expansion and renovation of the facility was completed in July 2017.
Founded in 1977, SMG provides management services to 233 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, amphitheaters, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. As the recognized global industry leader, SMG provides venue management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services for such landmark facilities as McCormick Place & Soldier Field in Chicago, Moscone Convention Center in San Francisco, Houston’s NRG Park and the Mercedes-Benz Superdome in New Orleans. SMG also offers food and beverage operations through its concessions and catering companies, currently serving more than 140 accounts worldwide.
Visit www.columbusconventions.com and www.smgworld.com for more information.
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