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Czarnowski Wins General Motors Innovation Award
General Motors recently recognized Czarnowski, a multidimensional
marketing agency, with an Innovation Award for using visual effects to
develop advanced auto show exhibits for GM. GM's Innovation Award
recognizes the top suppliers among thousands of global contenders.
Czarnowski was one of four companies to receive the award this year.
"We put Czarnowski's end-to-end creative capabilities – from visual
effects to engineering – to work on GM's brand experiences," said Erik
Schoneman, vice president at Czarnowski. "As a result, we produced
attention-grabbing activations that powerfully showcased GM's commitment
to precision and innovation. We are proud to partner with GM and honored
to receive this prestigious recognition."
As part of its ongoing work for GM, Czarnowski's visual effects team
pioneered the use of a process to accurately digitize, replicate and
animate booth wall material with computer graphics. Using this process,
Czarnowski created kinetic and engaging visual experiences. LED walls in
the booths displayed moving panels, video and marketing messages about GM
"This is an opportunity for General Motors to honor those suppliers who
are truly the best of the best," said Steve Kiefer, GM senior vice
president, Global Purchasing and Supply Chain. "The automotive industry is
transforming at an incredible rate. The relationships we have with our
supply base means everything when it comes to delivering a strong vehicle
lineup today and the cutting-edge vehicles and mobility services of
Czarnowski was also named a GM Supplier of the Year for the fifth
consecutive year during the 26th annual Supplier of the Year awards
ceremony on April 20 in Orlando, Florida.
"Czarnowski offers unparalleled capabilities, with creative and visual
effects services that complement our proven proficiency in engineering and
logistics," said Czarnowski President Mark Nagle. "We look forward to
continuing to innovate on behalf of GM to help them raise awareness of
their products in imaginative ways."
Czarnowski is a multidimensional marketing agency that produces
unforgettable brand experiences for the world's most forward-thinking
organizations. Our multi-faceted approach combines strategy, creativity,
fabrication and operations to tell powerful stories, from start to finish.
Our range of services, global reach and cross-sector experience has
allowed us to deliver results for customers on and off the trade show
floor for more than 70 years. Learn more at www.czarnowski.com.
General Motors Co. and its partners produce vehicles in 30 countries, and
the company has leadership positions in the world's largest and
fastest-growing automotive markets. GM, its subsidiaries and joint venture
entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC,
Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the
company and its subsidiaries, including OnStar, a global leader in vehicle
safety, security and information services, can be found at www.gm.com.
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