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Penni Barton Joins Dallas Market Center as Executive Vice President, Marketing
Dallas Market Center, the leading wholesale marketplace for buyers and sellers from around the world, announces that Penni Barton has joined the company as executive vice president, marketing.
Barton will lead the development and execution of marketing strategies and programs across all sales channels and communications platforms for Dallas Market Center. She will oversee branding and brand marketing, communications, advertising, events, and publishing. Barton reports to president and CEO Cindy Morris.
This important addition aligns with Dallas Market Center’s overall strategy to enhance marketing programs and aggressively drive awareness, buyer traffic, new exhibitors, and customer affinity for a growing marketplace.
Barton brings almost three decades of brand and retail marketing experience to Dallas Market Center including integrated marketing/communication strategies, creative development, content creation, special events, advertising, brand management, digital marketing and advertising.
She has worked with an impressive range of leading companies including Pizza Hut, Dr. Pepper/Snapple, FedEx/Kinko’s, Proctor & Gamble, Gallo Wines, Clorox, Honda, Mars Foods, and Nestle.
“On behalf of our more than 200,000 customers from around the world we welcome Penni to the team,” said Cindy Morris, president and CEO, Dallas Market Center. “Her unique experience working directly with leading global brands on innovative marketing strategies will provide our company and our customers with the sort of thought leadership and innovation that will help deliver enhanced value to the market experience and build upon our values as an unmatched marketplace for inspiration and commerce.”
Barton joins Dallas Market Center from Motista, a predictive intelligence firm based in San Francisco, California, where she held the position of vice president, client partner.
Prior to Motista, Barton held marketing leadership positions with companies including FedEx, Dr. Pepper/7-Up, Groceryworks.com and Yum! Brands. She was also the publisher and general manager for The Dallas Morning News’ Spanish-language newspaper – Al Dia.
Barton holds a degree in International Marketing/Spanish from Greenwich University in England. She is bilingual in English and Spanish, and has lived in South America, Spain and Cuba.
Dallas Market Center is located in the strongest economic zone in the U.S. and serves five of the 10 fastest growing cities in its immediate region. Dallas Market Center is also the largest open-daily design resource in the U.S. and welcomes retail buyers and interior designers from across the U.S. and internationally who seek a wide range of products from leading manufacturers and emerging companies. The marketplace hosts trade events attended by hundreds of thousands of buyers as well as specialized design events throughout the year attracting thousands of members of the interior design community.
About Dallas Market Center
Founded in 1957, Dallas Market Center is the world’s most complete wholesale marketplace. Within its marketplace of more than five million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and men's, western, women's and children's apparel. With more than 50 trade events each year attended by more than 200,000 retail buyers from all 50 states and 85 countries, Dallas Market Center helps retailers expand business and increase profits. The Dallas Market Center website is available at www.dallasmarketcenter.com.
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