submit your news
Bringing to life the spirit of the city, CORT Events created an event inspired by modern Orlando. Playing off an urban tropical jungle theme, the CORT Events team artfully combined the wild, tropical nature of Florida with the sophistication of Orlando's growing downtown metropolis.
Evan Carbotti, owner and designer at Carbotti Experiences, spoke to how Florida's unique persona allowed for colorful inspiration as they turned the spirit of Orlando into a one of a kind event. Carbotti said, "We're bringing in the new energy that's happening downtown. We're bringing lots of printed tropical elements and modern pieces with eclectic mixes. We're using all new CORT products that we haven't used in the past. They're really on trend. They're funky. There's a lot of different textures." They combined different style furnishings, like the modern Island double sofa with the classical Napoleon collection to surprising and successful effect.
Hosted at the Varsity Club at Camping World Stadium, the CORT Events team transformed a blank canvas into a hip urban jungle environment and highlighted the diversity of Orlando. Because Florida is known for its tropical climate, palm trees and exciting attractions, we wanted the event to reflect that cool, casual effervescent energy without referencing local amusement parks. We literally brought the outdoors inside with faux greenery, floral, and neon in the shape of palms.
Clients always come to us with an idea for an event. We take that inspiration and through design consultation as well as 2-D and 3-D space planning, create environments that will realize that design vision. Then, of course, we can deliver it anywhere. This VIP Event showcased the ways that CORT can create special events for clients that go beyond their expectations.
To make an event as successful as our Orlando VIP event, start with inspiration that's relatable, find quality products with trusted vendors and know your audience. Understand your client and bring their aesthetic into the theme in a way that speaks to their brand. Finally, prioritize customer service, listen to your client and don't be afraid to take chances with the décor by mixing current trends with past styles to make something fresh and exciting.
Kevin Dana is executive director of marketing and product development at CORT Trade Show & Event Furnishings. To learn more, visit www.cortevents.com
More information about CORT Events...
FIND IT - MARKETPLACE