WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
News
EXHIBITORLIVE
News
Sponsored
Content
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
People
MC˛ Promotes Allen Yesilevich to VP of Marketing and Growth
5/17/2018
MC², an award-winning brand experience agency, today announced it has promoted Allen Yesilevich to vice president of marketing and growth.

In his new role, Yesilevich will develop and lead MC²’s marketing, communications and digital strategy. He will also help drive the company’s business development and brand strategy, aiming to increase brand recognition as MC² grows into new markets and expands its network of client relationships. Yesilevich will report to Gary Benson, the company’s CEO.

Yesilevich “As MC² continues to grow, it’s critical that we authentically position our brand and drive widespread visibility of our brand experience and experiential marketing solutions,” said Gary Benson, CEO of MC². “Allen has a proven track record developing and implementing effective marketing programs across platforms and audiences. I am pleased to have him at the helm of the marketing team, where he will play a key role in our integrated strategic initiatives.”

Yesilevich joined MC² in 2017 as director of marketing operations. Before joining the company, he spent more than 15 years as a marketing, brand and digital strategist in roles at leading global companies within the professional and advisory services industries.

“I am excited to take on a leadership role and expand my responsibilities at MC2,” said Yesilevich. “I look forward to bringing my data and technology experience to the company’s marketing efforts and working with an established and creative team of professionals to share our story as a leader in the experiential marketing space.”


About MC2
MC2 (MC-squared), an MCH Company, is an award-winning brand experience agency. We create customized, “You Had to be There™” live marketing programs that build emotional connections between brands and their audiences.

As an exhibit and experiential marketing leader, we transform ideas into best-in-class activations that are effective and measurable. We combine built spaces with human-centric technology and digital solutions for maximum brand engagement and exposure before, during and after a face-to-face experience.

MC2 is headquartered in Chestnut Ridge, New York, with 16 offices and production facilities across the U.S. and in Dusseldorf, Germany. For more about MC2, visit www.mc-2.com/about.


Contact:
awhite@mc-2.com





More information about MC˛...





FIND IT - MARKETPLACE
Road Shows
MRA mobile experiential
International
RC Europa
Exhibit Producers
ASV
Modular Exhibit Systems
Expand International of America, Inc.
>> More Products



Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott