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Destination DC Launches New International Business Events Council (IBEC) at IMEX Frankfurt, May 15-17, 2018
Destination DC (DDC), the official tourism organization for Washington, DC, today unveiled its new International Business Events Council (IBEC) program at IMEX Frankfurt. DDC has enlisted an advisory council for several years to support strategic planning and business development and introduces the new organizational structure and goals of the 2018 IBEC during one of the world’s leading international conferences that attracts thousands of meeting and event professionals from all over the world.
To further engage the advisory group, an IBEC forum will take place in Washington, DC pre-IMEX America from Wednesday, October 10 to Saturday, October 13. The forum will support discussions on experiential design and ideas regarding new business development and DC as a leader in key industries such as tech, biotech/pharma, education and medical.
“As we continue to focus on selling DC differently, the revamped IBEC will allow us to tap into broader international insights from experts that can assist with market development for DDC,” said Elliott L. Ferguson, II, president and CEO, DDC. “IMEX Frankfurt is one of the world’s largest events for meetings and incentive travel make it the ideal time to launch a program that plays such a central role in increasing business potential for Washington, DC.”
The new IBEC is intended to build on the foundation created over the years, encouraging access to broader international insights regarding current market conditions and engaging with an influential support group to assist with new business in key markets.
New to the group is Eduardo Chaillo, global general manager for Latin America at Maritz Global Events. As a previous ICCA, CMP, PCMA Foundation and DMAI board member, Chaillo brings insight on trends, statistics and development opportunities in the Latin American regional market.
“I’m honored to be a part of the newly-evolved IBEC and engage in an informative dialogue with other members to help strengthen DDC’s market approach,” said Chaillo. “At Maritz Global Events, we recognize the importance of staying current with trends in the international business events industry and are excited to help DDC and other IBEC members understand global meetings participation and access new market opportunities in our great city of Washington, DC.”
Council members will support the work of DDC’s international convention sales team by advising on the overall business events strategy and macroeconomics that influence international meetings as well as contributing innovative ideas that address the broader professional, economic and social goals for Washington, DC.
“As a current member of the IBEC, I’m excited to see how new and innovative approaches will be applied to evolve the council and contribute to its impact,” said Thomas Reiser, executive director, International Society on Thrombosis and Haemostasis. “Among these new formats are ‘think tank’ style discussions during in-person meetings and smaller group sessions to generate more ideas that will support the work of DDC’s international convention sales team and advance the way we think about marketing DC as a meeting destination.”
The advisory council will be comprised of influential industry association leaders, PCO/AMC company representatives, association executives, business-to-business event owners/organizers, major corporate and incentive agencies and heads of event departments that have knowledge of international business events and can assist with market development.
“Our revamped IBEC has the potential to bring broader international insights to assist with booking additional business, especially in our top international meetings markets: the UK, India, Japan and China,” said Melissa Riley, vice president, convention sales & services, DDC.
About Destination DC
Destination DC, the official destination marketing organization for the nation’s capital, is a private, non-profit membership organization of 1,000 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. For more information go to www.washington.org.
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