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Access TCA to Harness Video Storytelling at ASCO
With a record-breaking 19 exhibits at The American Society of Clinical Oncology (ASCO), Access TCA is once more harnessing social media to shed light on the processes that precede the opening of the ASCO exhibits on Saturday, June 2.
“Our involvement with ASCO has intensified each year for more than two decades,” said Jon Ellms, VP/Principal at Access and head of the Access Healthcare Practice. “For the past several years, we have used #ACCESSATASCO to tell the story. This year we are not only focusing on our process but also on our people--those on the show floor as well as those holding down the fort at home--by asking them to complete the thought: ‘Access at ASCO is…’ We are fortunate to have a unique perspective on an industry and a meeting where there is so much innovation. Oncology as a therapeutic area and ASCO as a major utilization of our resources are critically important to our company. This year our video social posts will tell why this is true.”
According to Dean Cerrati, Director, Operations, the Access shop has been operating for 16 consecutive days, 14 hours a day, to ensure everything ships for ASCO—as well as for CMSC, a meeting focused on multiple sclerosis; Sleep; MUSE, a medtech meeting; Digestive Diseases Week (DDW); BIO; and Pri-Med West, which all begin set-up immediately after the Memorial Day Weekend.
“We are grateful that we can do our part to help advance healthcare innovation,” said Amy Sondrup, President, Access TCA. “But we could never achieve all this--setting 42 booths at seven different medical meetings--without the best people, the best team, and the best production in the industry. I am incredibly proud of and humbled by all we can accomplish as a company.”
Access is an independent event marketing organization with more than 30 years of growth fueled by entrepreneurial thinking and high-touch service. We build memorable strategy-based solutions for leaders in the human health, animal health, technology, and consumer goods industries. Visit www.accesstca.com to learn more.
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