WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
News
EXHIBITORLIVE
News
Sponsored
Content
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Company News
Easyfairs Continues Gleanin Rollout
7/12/2018
Leading event organiser Easyfairs continues to rollout Gleanin’s referral marketing platform, Gleanin Connect, across its extensive portfolio of international events.

After experiencing success using Gleanin Connect across a number of visitor acquisition campaigns for its events portfolio run out of the UK during 2016, Easyfairs has now implemented the platform on over 50 of its events taking place this year in Asia, Africa, Belgium, Finland, France, Germany, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US.

In the first half of this year alone, the event organiser has so far seen an average of 14% of all visitor pre-registrants choosing to refer their events on to their own contacts and networks; either by sending personal invites and/or sharing their attendance on their social media networks. These referral campaigns conducted by the visitor registrants themselves, facilitated via the Gleanin platform, have delivered an average of 8% of registrations for the portfolio so far this year.

Alison Church, Marketing Director for Easyfairs UK & Global, comments, “We all know that we are far more likely to buy into something that is recommended by a friend or colleague, and Gleanin Connect has provided us with a really simple tool to not only extend our marketing reach, but also enable our advocates to easily recommend our shows. It is one of the most successful channels of visitor acquisition on our events, and I’m delighted to extend our relationship into more markets.” The news follows the recent announcement of Gleanin’s new partnership with event organiser RAI Amsterdam and demonstrates the continuation of success in 2018 for the event tech company.

Tamar Beck, CEO at Gleanin, adds, “We are delighted to continue to strengthen our partnership with Easyfairs across the world, but more importantly, it’s great to see such a consistently high performance across this portfolio. I’ve no doubt this is down to a combination of a seamless integration, a highly engaged marketing team executing best practice AND a portfolio of events held in high regard by their respective communities.”

“2018 has been a huge year in the world of exhibitions and a successful one for Gleanin. We are proud to be part of this amazing industry and look forward to sharing some exciting developments in the coming year.”


About Gleanin
Gleanin Connect is a module-based, referral marketing platform, designed to facilitate high-value, social connections across the entire event registration experience. An award-winning event technology company, Gleanin is a valued marketing tool used on 300+ exhibitions and events. For more information on Gleanin Connect visit www.gleanin.com or contact hello@gleanin.com.


Contact:
hello@gleanin.com






FIND IT - MARKETPLACE
Banner Displays
PosterGarden
Modular Exhibit Systems
OCTANORM North America, Inc.
Food Service Equipment
MONSAM Enterprises, Inc.
Exhibit Producers
Exhibit Studio Ltd.
>> More Products



Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott