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Live Marketing and Reality Engineering Launch Digital Poster Session and Digital Pipeline at HCEAConnect 2018
8/2/2018
Live Marketing, a leading trade show and event creative agency and WBENC-certified woman-owned business, and Reality Engineering, a provider of trade show technology, digital exhibit engagement and lead tracking solutions, will introduce Digital Poster Session™ and Digital Pipeline™ at HCEAConnect 2018.

The tools digitize two traditional healthcare marketing platforms, bringing dynamic content, interactive features and search options to the traditional conference paper poster and pipeline formats to increase attendee engagement.

By making it easier for attendees to locate the most relevant posters, Digital Poster Session adds value to healthcare association conferences for attendees, exhibitors and researchers. “Traditional research posters are difficult to update, static, and finite—when the session is over, it’s over. Digital Poster Session brings poster content to life and allows associations to extend their reach after the show too,” says Anne Trompeter, principal and executive creative strategist at Live Marketing.

Notable product attributes of Digital Poster Session include:
  • Searchable – attendees can pinpoint relevant posters by author, topic or keyword
  • Interactive – posters can include audio as well as digital comment and note-taking
  • Information capture – add-on badge scanning tracks metrics and enables post-show communication with attendees
  • “Add to basket” feature – attendees can opt to have poster information sent via email
  • Sponsorship opportunities – associations can monetize poster sessions to add revenue streams
Jon Jackson, president of Reality Engineering, says that Digital Pipeline replaces the traditional, linear PowerPoint presentation with an easy-to-navigate tool that provides the latest information about pipeline products. “Digital Pipeline draws pipeline information from a centralized source and puts it at the attendee’s fingertips with search and menu options. Companies can add badge scanning capability to collect attendee information and take digital notes,” says Jackson. Trompeter also points out that Digital Pipeline can be used in the field for peer-to-peer discussions about products under development.

Notable product attributes of Digital Pipeline include:
  • Easy-to-update – uses centralized pipeline information to ensure accuracy
  • Dynamic – menu-based navigation and search functionality take attendees directly to relevant information
  • Data capture – add-on badge scan capabilities collect attendee information and enable digital note taking
HCEAConnect attendees should visit Live Marketing and Reality Engineering in booth #403 + #306 to learn more about the new products, enjoy booth activities, and win fun travel essential giveaways.

About Live Marketing
As an award-winning agency, Live Marketing develops and delivers engaging trade show and event strategies (live + digital). For 40 years, Live Marketing has produced experiences that create results for our clients—from startups to flagship brands in all verticals. Learn more at www.livemarketing.com.

About Reality Engineering
With Reality Engineering by your side, engaging attendees is a snap, lead capture and management is a breeze, sales conversation support is at your fingertips, and real-time reporting is just a click away. Learn more about RE:nvent, a single cloud-based, versatile software platform for trade shows built to engage, capture, connect and measure at www.RealityEngineering.com.


Contact:
atrompeter@livemarketing.com





More information about Live Marketing...




More information about Reality Engineering Solutions...





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