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NEXT/NOW Named Ad Age's Small Agency of the Year, Silver Award, Midwest Category
NEXT/NOW™, a Chicago based Digital Experiential Agency, beat out hundreds of small to medium-sized agencies to claim Ad Age’s Coveted Small Agency of the Year, Silver Award, in the Midwest category; an honor that AdAge touts as “(shops) doing work that rivals or exceeds the "big guys." With a lean 25 member staff, that’s of considerable note as the Small Agency Awards limit is for companies with 150 members.
Specialists in Virtual Reality, Augmented Reality, Projection Mapping, Gesture control, and more, NEXT/NOW’s unique offering of interactive and fully immersive experiences finds itself increasingly the center of discussion regarding brand relationships as more and more consumers are “cutting the cord” on traditional broadcast and marketing. NEXT/NOW’s high-tech style of engagement has helped brands and partner agencies circumvent ad fatigue and connect directly with their target markets in a more holistic way.
NEXT/NOW’s roster of Brand Specialists, Producers, 3D animators, Art Directors, Software Scientists, and refugees from the Gaming Industry forms a diverse team informed by many disciplines that create bespoke marketing experiences available nowhere else.
For NEXT/NOW™ the win is a satisfying culmination of hard work, sustained growth, and persistence since it was first birthed six years ago as a startup. Founder and CCO, Alan Hughes explains, “From the start, we were determined to stay on the forefront of cutting-edge technology for the brand activations we create. It’s an ever-evolving sandbox we play in, and it has been our pleasure to share these next-generation tools with our clients and consumers across the globe”
With a client roster that includes Intel, McDonald’s, Chevron, BP, the NBA, LG, the San Francisco 49ers, Mazda, and more, NEXT/NOW, has transported people to the future, to virtual racetrack pits, and to peaceful bioluminescent forests. Their projection-mapped walls, floors, tables, sculptures, buildings, and vehicles have sent users to new worlds, while their mixed-realty applications have put fans in the shoes of their favorite athletes.
To learn more about NEXT/NOW’s unique style of disruptive brand activations explore their website at www.nextnowagency.com or write them at email@example.com.
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