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Lippman Connect Reports Exhibit Sales Revenue Growth Hits 4-Year High
A record 72 percent of responding event organizers reported a rise in exhibit space sales revenue from their most recent event. That tops a trend of strong space sales revenue performances over the previous four-year period. That’s just one of the major findings in 2018 Benchmarks & Trends in Exhibit and Sponsorship Sales, conducted in conjunction with Exhibit Sales Roundtable (ESR).
Only 15 percent saw a decline in exhibit sales revenue, and 13 percent
reported no change. Nearly half (47%) of respondents attributed the growth
to a more aggressive sales effort.
In a parallel finding, two out of three (66%) reported a rise in
sponsorship revenues from their most recent event, topping a three-year
growth trend. Only 8 percent report declining revenue, and 20 percent
report no change. Consistent with previous years’ findings, new offerings
is the reason cited most frequently for sponsorship revenue growth.
“The rising level of professionalism among event sales professionals is
paying steep dividends for organizers making the investment,” observed Sam
Lippman, President, Lippman Connects. The research is conducted annually
by Lippman Connects, Freeman, and Trade Show Executive. Lippman Connects
is the producer of ESR.
A 2-page Executive Summary of the study is available for download at
lippmanconnects.com/resources. The full 31-page study is complimentary to
ESR clients or $345 from Lippman Connects at 703-979-4904.
About Lippman Connects
Lippman Connects produces and facilitates information-sharing and
networking opportunities for exhibition and convention industry
professionals. Events include Exhibition & Convention Executives Forum,
Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show
Roundtable. Learn more at www.lippmanconnects.com.
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