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George P. Johnson Hires Marcos Ribeiro as VP, Global Executive Creative Director
8/23/2018
George P. Johnson (GPJ), the world's leading experiential marketing agency, has announced the hiring of Marcos Ribeiro as Vice President, Global Executive Creative Director, for the IBM account. Based in GPJ’s New York office, Marcos will be responsible for leading global creative efforts for IBM, as well as expanding the local team in the U.S.

photo On his appointment, Marcos Ribeiro stated, “I couldn’t be more thrilled to return to IBM creative, now at GPJ. With IBM, it’s all about connecting audiences to complex themes in a digestible and engaging way. Experiential marketing has such promise in this area, and I’m honored to join the GPJ team, which has pushed the category forward and only continues to innovate after so many years.”

On the hiring of Marcos Ribeiro, Chris Meyer, CEO of GPJ stated, “We are truly fortunate to have such a veteran creative join our ranks. Not only does Marcos have deep experience across many brands, but he also brings an impressive history of working with IBM on a global scale. We’re excited for him to bring our work with them to the next level, both abroad and in the U.S.”

Prior to GPJ, Marcos spent more than a decade working with IBM as a creative lead while at Ogilvy & Mather, making him an ideal fit for this role. Marcos is a recognized leader in his field with more than 20 years of experience developing strategic, innovative and integrated campaigns. Throughout his career, he has worked with Fortune 100 Companies and brands including IBM, Dove, AMEX, Fiat and Huggies. In addition to his practical experience, he has a keen understanding of cultural landscapes having worked in Brazil, LatAM and with U.S. and for agencies like BBDO, DM9DDB, J. Walter Thompson, Digitas and Ogilvy. Moreover, his portfolio has garnered awards at Cannes Lions, One Show, D&AD, Effies, Clio and LIA among others.


About George P. Johnson Experience Marketing
As the world's leading experiential marketing agency, GPJ enables brand marketers to benefit from integrated experiential programs that leverage online, mobile and physical brand interactions fueled by data. Clients in the technology, automotive, healthcare, consumer goods, finance and other industries rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. For more information go to www.gpj.com. GPJ is part of Project Worldwide, a modern agency network built for the needs of contemporary marketers (www.project.com).


Contact:
leah@praytellagency.com






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