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The Indoor Lab Launches the Next Generation of Indoor Tracking and Analytics
The Indoor Lab officially unveiled its company today and its flagship solution, EventAnalyzer focused on providing a new suite of services and solutions that drive ROI for everyone across the trade show and event ecosystem. The company has completed its angel round of financing and has two significant customer engagements underway with large trade show and event organizers.
Through its proprietary approach to privacy compliant passive analytics using sensor technology, The Indoor Lab re-defines the way foot traffic and attendee behavior provide critical insights that event organizers and exhibitors need to derive value from their strategies and investments. The company boasts the most accurate passive event tracking solution on the market, leveraging more than 16-years of combined experience with indoor positioning.
Prior to introducing The Indoor Lab, its founders developed and successfully implemented indoor passive tracking solutions for some of the largest retailers, monuments and airports across the United States and Europe. Their proven solutions have tracked more than 100M people annually in real-time.
"With many years of real-time indoor tracking experience under our belts, we are excited to bring that same level of sophistication to the events industry," said Patrick Blattner, co-founder of The Indoor Lab. "For years exhibitors have been collecting business cards or scanning badges for lead generation, which are often times lost or not pursued so they never turn into new business. With our patent pending Brokered Connection solution, exhibitors can now rely on a privacy compliant lead generation tool to improve overall reach and generate higher ROI at every event where organizers or registration companies integrate our solutions."
According to the Bizzaboo Event Marketing 2018: Benchmarks and Trends report, the majority (80%) of marketers believe live events are critical to their company's success, with 50% saying their primary reason for events are lead generation/sales and community building. Yet, without significant ROI stemming from events, attendees are reticent to invest in them.
Today, trade show and event organizers, exhibitors and attendees are held accountable to deliver more, in shorter periods of time. Organizers need more attendees, exhibitors and sponsors. Exhibitors need to deliver more leads and sales opportunities, and attendees need to show they've benefited more from their learnings and meetings at the shows they attend.
The Indoor Lab significantly advances the benefits of trade shows and events for everyone across the event ecosystem:
"Event organizers and exhibitors are now armed with metrics across the entire show, enabling them to quantify success and improve attendance by providing information that wasn't available to them before," said Patrick Mooney, co-founder of The Indoor Lab. "At the same time, event attendees no longer have to remember where they went, hunt for session documents or write summaries after the show for justification of show value. We provide a personalized snapshot of each attendee's entire show experience. Our unique approach will truly shape the events of the future."
- Organizers can provide greater benefits and measurements for exhibitors and attendees, increasing resigns and overall sales.
- Exhibitors receive a full suite of measurements, including passive leads, benchmarks and floor comparisons, helping them to increase demand and better customize future events.
- Attendees receive a summary of their activities, including exhibitors and sessions attended, and can now provide greater input to team members and leadership regarding their learnings and show value.
In addition to launching EventAnalyzer, its trade show and event tracking solutions, The Indoor Lab is among the first to leverage LiDAR for indoor tracking. The company will introduce how 3D LiDAR can benefit and better secure the tradeshow and event industry in December 2018.
About The Indoor Lab
The Indoor Lab is shaping the events of the future. The company delivers next generation event performance analytics that drive significant ROI for everyone across the trade show and event ecosystem. Through a proven approach to real-time foot traffic analysis, organizers and exhibitors can increase revenues and sales opportunities and better plan for future events, while attendees can retain more knowledge from their event experience and better share it with colleagues and leadership. For more information, please visit www.theindoorlab.com.
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