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The Trade Group to Support a Jam-Packed Roster of Gaming Clients at PAX West in Seattle
When PAX West convenes on August 31, 2018 in Seattle, tens of thousands of gaming fans are expected to attend to celebrate video and tabletop gaming. The Trade Group will also be on hand to support dozens of clients in the exhibit hall and at other events and activations related to the event.
Clients of The Trade Group include established names in the gaming industry, as well as up and coming game developers and companies that provide technology, equipment and other products related to gaming.
At PAX West, The Trade Group will be supporting long-term partner Twitch, a leading live streaming video platform. The design team created a robust, multi-purpose exhibit that is similar to the one Twitch brought to PAX East and E3 earlier this year. Features include gaming stations, a meet and greet station, streaming pods and Twitch partner lounge, as well as a new merch store.
Facebook Gaming enlisted The Trade Group to produce its exhibit for several gaming shows this year, including PAX East, E3, PAX West and others. The PAX West exhibit includes a live stream stage, Instagram pod, oculus stations, streaming pods, a VIP lounge and fun experiences that allow attendees to interact with the brand in a variety of ways.
Several prominent game developers will also partner with The Trade Group to support their exhibiting efforts at PAX West. Ubisoft will be promoting its new titles in a host of creative ways and offer plenty of game play, gaming stations, live streaming and more. The Trade Group also designed the Warner Bros. exhibit featuring its LEGO and Hitman games. Fans of ArenaNet will be able to enjoy a ride-able photo op and demo the latest Guild Wars title.
The Trade Group will be supporting several other game developer’s exhibits at PAX West. These clients represent countries from across the globe, such as France, Germany, Poland, Japan and the United States.
Other companies will highlight their technology, products and services at PAX West with help from The Trade Group. Corsair Gaming will demo products that support a variety of gaming needs. The Kingston HyperX booth will feature both product demos and retail space for its headset, keyboards and more. Computer processor developer Advanced Micro Devices (AMD) will demo its new technology, new hardware and new brands at the show. Headset manufacturer Turtle Beach will set up in the PAX West lobby with a live streaming stage and product demos.
In addition to trade show exhibit projects, The Trade Group was also asked to provide the esports player desks and shoutcaster desks for the ReedPOP Arena. Other projects include several large, scenic creatures and carnival activations – both old school and digital – for various clients at the show.
To learn more about The Trade Group’s products and services for video gaming exhibits, events and activations call 800-343-2005 or visit www.tradegroup.com.
About The Trade Group
The Trade Group is an award winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, retail merchandising, commercial graphics and experiential solutions. Since 1986, their team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.
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