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The Lead Generation Secret for Event Exhibitors
75% of marketers rated events as the single most important channel for generating new leads for their organizations, according to a report by Marketing Profs and the CMI.
Despite this, the common tools used to collect leads at events have remained unchanged for decades. Think of all the paper forms on clipboards, the piles of business cards, and the rows of contact data you get back from hiring badge scanners or lead retrieval devices.
None of these are designed to integrate with modern marketing tools and processes, meaning that your events sit in a silo, separate from the rest of your sales and marketing activities.
It's time to bring events, trade shows and exhibitions in from the cold, and join them up with the rest of your marketing campaigns. Changing your lead capture process can bridge the gap between your events, sales and marketing, and turn exhibitions into a powerful, effective and measurable marketing channel.
We've put together this guide to help you and your team generate high-quality event leads, and modernise your lead capture process. Read the guide to find out:
- The secret to generating good-fit event leads.
- How common lead capture tools are holding you back.
- How to outpace your competitors by modernizing lead capture.
Want to generate better-fit leads at every event you exhibit at? Want to be able to measure and report on the success of every trade show? Download The Lead Generation Secret for Event Exhibitors.
Get your free copy here.
Chris Wickson, CEO
Chris Wickson is the CEO and Co-Founder of Akkroo, the lead capture solution built for trade shows, events and congresses.
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