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EXHIBITOR Honors Top-Ranked Exhibits at 2018 International Interbike Expo
Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, partnered with Interbike International Expo to honor the top exhibits at last week’s event in Reno, NV. In association with the show’s Interbike Innovation Awards program, representatives from EXHIBITOR’s editorial team evaluated all exhibits on display at the Reno Sparks Convention Center and selected one winner in each of three size-based categories (up to 300 sq. ft., 400-900 sq. ft., and more than 1,000 sq. ft.).
In the small-booth category (up to 300 sq. ft.), EXHIBITOR selected Ride Concepts (booth #3265) as the Innovation Award winner, praising the 10-by-20-foot space’s back-wall graphics, rugged materials, and overall use of space. “The impactful, large-format graphics really attracted attention, branded the booth, and conveyed the company’s personality,” said EXHIBITOR editor Travis Stanton. “This project was a labor of love for first-time exhibitor Retail Concepts, which made its trade show debut at Interbike with this dynamic, DIY booth.”
In the category of 400-900 sq. ft., EXHIBITOR selected Osprey Packs (booth #2849). The company unveiled its new 30-by-30-foot island exhibit (built by Mackenzie Exhibit) at the event, which EXHIBITOR reps lauded as looking more like a permanent storefront than a temporary trade show booth. “The architectural elements and fabrication were stellar,” said Stanton, “and the sophisticated aisle-side displays effectively elevated the products and contrasted the comparably rich textures and finishes of the central structure.”
Finally, in the large-booth category honoring exhibits that were 1,000 sq. ft. or more, EXHIBITOR selected Thule Inc. (booth #2436), whose exhibit was created by Greenspace Group. “This booth was bold and buzzing throughout the entire show, which speaks to the design’s ability to attract attention and pull in passersby,” said Stanton. “What’s more, the space really positioned Thule as not just a cycling-products provider, but a full lifestyle brand.”
Each of the top-ranked companies received Interbike Innovation Awards trophies, a premium booth location and two nights’ hotel accommodations at Interbike 2019, and complimentary all-access scholarships to EXHIBITORLIVE 2019 (a value of $2,695 each). For more information on the Interbike Innovation Awards, visit www.interbike.com.
Interbike is the leading bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. This is accomplished primarily through indoor trade shows, industry and consumer demo experiences, and high-level educational conferences. Established in 1982, Interbike and its events provide the platform for critical face-to-face business interaction, product line previews and media launches, sales lead generation, trend setting, networking and retail education.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, the professional development conference for trade show and corporate event marketers; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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