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How to deliver ease to exhibitors seeking leads at corporate events
With all due respect to bland pamphlets and monotonous slideshows, corporate events used to be rather dry affairs before technology made them fun, engaging and interactive.
Nowadays, there are endless possibilities at organizers' fingertips to help attendees connect with their events on a whole new level.
Surprisingly, though, lead retrieval systems have yet to really shine through. Chalk that one up to the fact that most of the ones available on the market are outdated - not only do they still employ QR codes, but the motion needed to capture lead information is... well, a wee bit awkward.
Enter klik, a Montreal-based event engagement solution and smart wearables company that has stepped up with its very own lead retrieval system. Their team's goal, basically, is to provide exhibitors with an innovative technology that can better serve them by capturing what's actually happening in their booths. (Ones that aren't awkward to use in any way, shape or form.)
According to CTO and co-founder Vincent Leclerc, after a series of bad experiences with other lead retrieval systems, his team had an epiphany.
"We've done many trade shows in the past to promote our products and we were always dissatisfied with the lead retrieval systems' user experience and lack of information," Leclerc explains.
"As event engagement-solution developers who believe in creating meaningful events for attendees, we realized that exhibitors needed a better experience and technology solution. So, we decided to take care of them."
Go way beyond just capturing leads
With klik's technology, exhibitors can improve the quality of their booths at trade shows by pulling from a wide range of accessible data, including products drawing most interest from attendees, number of clicks per CTA, peak hours (to better manage breaks), and more.
As such, the clearer the picture, the better exhibitors can make sense of what's happening at their own booths and stop making assumptions about their ROI based only on qualified leads.
Crucial data aside, here are a few other interesting functionalities of klik's lead retrieval system:
1) Easy-click capturing device
The ease of klik's smart wearables really can't be overstated. Suddenly, all it takes for exhibitors to capture leads and their level of engagement is to click one of the four device types - badge (pictured below), button, sleeve or wristband - and watch it light up.
In other words, say "goodbye" to the days of badge scanning!
When a booth representative captures a lead, the latter's profile information will then appear on the rep's profile on the accompanying klik event app. From there, reps can add notes on each lead and connect with them directly through social media. Likewise, lead capture also makes it easier for attendees to collect information from exhibitors they meet.
2) Automatic content sharing
Klik's lead retrieval system can also program booths with touchpoints to help you share documents with potential leads.
Exhibitors can use these touchpoints on showcased products, encouraging people to interact with only the products they're interested in, while also measuring their interest. They can also increase their newsletter fan base or collect names for a draw. Adding touchpoints where exhibitors exchange information with leads can help develop relationships more naturally, in turn creating more meaningful communications between two.
Plus, it eliminates the need for visitors to carry around heavy literature, so it (literally) doesn't hurt that these devices are good for the environment, too.
3) Your booth's live performance dashboard
Klik provides each exhibitor with an easy-to-navigate, thoroughly detailed monitoring system for booths. Accessing the booth's web dashboard allows them to monitor its performance with clear stats based on the number of visits, dwell time and representatives' performance.
Using klik's precise datasets - like the ratio of leads to booth visits - can help you calculate a booth's specific conversion rate. If you notice it's low, for example, you can use data to help determine why people weren't engaging with your booth (bad position on the floor, subpar representatives, bad booth experience, etc.) and figure out what you need to improve.
With a technological solution that tracks each booth's performance, comparing factors that have an impact on a booth's ROI becomes that much simpler.
4) Optimized networking
When it comes to networking, klik certainly enjoys playing matchmaker.
Smart Match, an algorithm developed by the company to recommend people worth meeting based on common interests, helps take some of the pressure out of networking.
Before an event, representatives can begin communicating early with relevant attendees and organize meetups in advance. Klik wearables will help them locate these potential leads in networking zones at a show by lighting them up in matching colors when they're nearby.
Plus, attendees can find existing and new business partners onsite. Using the Exhibitors Directory, they can type in any keyword and receive a list of the most relevant exhibitors.
Understand your event's dynamics better with tangible data
Exhibitors and attendees aren't the only ones who stand to benefit from klik's technology.
Event organizers can also spin useful data from this advanced lead retrieval system to develop a better understanding of their own event's dynamics and, subsequently, create a better experience for all parties involved.
Utilizing the twin powers of a real-time dashboard and live floor monitoring, making snap decisions has never been snappier. Plus, organizers receive a post-event analytics report chock full of essential insights to help them improve their events and sponsorship packages.
Put the ease back into corporate events
The klik lead retrieval system has the power to impact everyone who steps foot into any corporate event happening anywhere in the world, from exhibitors, to attendees, to the organizers themselves.
For your next event, ask for the klik lead retrieval system!
Myriam Dumortier, Brand Manager
As the brand manager of an innovative event technology that is klik, Myriam is always seeking new insights and ways to better serve the event industry.
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