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The Exhibitor's Guide To Trade Shows & Events
Events and trade shows should be a key strategic marketing channel, but they are isolated from the traditional sales and marketing cycle. To bring the best results, events can't exist out on their own anymore: they need to be connected.
It's time to re-think the traditional sales pipeline, and update it to reflect the modern buying process. If exhibiting at events is even a small part of your organisation's sales and marketing activity, you need a way to bring those leads into your pipeline.
The Exhibitor's Guide To Trade Shows & Events will help you integrate event leads them into the modern buying process. This guide covers:
- How events fit into the modern buying process
- An introduction to your key metric, Event Qualified Leads
- The importance of tracking Event Qualified Leads and how they fit into your sales pipeline
Chris Wickson, CEO
Chris Wickson is the CEO and Co-Founder of Akkroo, the lead capture solution built for trade shows, events and congresses.
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