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Messe Frankfurt North America Launches Newly Designed Website
Messe Frankfurt, Inc. will greet the New Year with a whole new
look as the company debuts its redesigned website. The platform, which was
relaunched August of 2017 for Messe Frankfurt’s headquarter location,
utilizes responsive web design to ensure that the pages are optimized for
The individual websites have been designed according to the
‘long-page’ principle, helping users find their way as they explore the
content, allowing them to quickly access more detailed information on
upcoming events. The ‘fast-track concept’, makes it possible for users to
reach their destination in just two clicks, easily accessing pertinent
show information like contacts and show registration. Furthermore,
prominent call-to-action elements take customers directly to key products
without any detours.
“As we continue to aim to give the best overall digital experience to our
customers, we're very excited to launch the new and completely redesigned
websites. Outside of the design, I am personally most excited about the
adaptive capabilities within the new sites, allowing them to view and
function properly across all devices,” explains Chris Pendley, E-Media
Manager of Messe Frankfurt North America.
The new look and feel, with its large visual elements and user-friendly
approach, has been used on each of Messe Frankfurt North America’s show
websites with Waste & Recycling Expo Canada being the first show website
outside of Frankfurt to go live. The redesign features improved
functionality and enriched content areas that focus on the user
About Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event
organizer with its own exhibition grounds. With over 2,400 employees at 30
locations, the company generates annual sales of around €669 million.
Thanks to its far-reaching ties with the relevant sectors and to its
international sales network, the Group looks after the business interests
of its customers effectively. A comprehensive range of services – both
onsite and online – ensures that customers worldwide enjoy consistently
high quality and flexibility when planning, organising and running their
events. The wide range of services includes renting exhibition grounds,
trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the
City of Frankfurt (60 percent) and the State of Hesse (40 percent).
Messe Frankfurt North America is a subsidiary of Messe Frankfurt and is
headquartered in Atlanta, GA. Messe Frankfurt North America produces nine
shows within the United States, Canada and Mexico. In addition to
Techtextil North America and Texprocess Americas, the North American
portfolio of events includes Waste & Recycling Expo Canada, Home Textiles
Sourcing Expo, Apparel Sourcing USA and Texworld USA, INA PAACE
Automechanika Mexico City and NACE Automechanika Atlanta.
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