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Ripples Launches Event Division for Marketers
After being inundated by marketers around the world, Ripples™, the innovative company behind the Ripple Maker, an ingenious device that can produce any message or image onto foam-topped beverages, has today announced a new events division dedicated to servicing the needs of event marketers wishing to capitalize on the new and highly engaging medium.
Previously only available for sale to bars, restaurants, clubs and hospitality venues, Ripples uses natural ingredients and the latest 3D and inkjet printing technology to turn any foam-topped drink into a joyful, Instagramable content moment in seconds. Two versions of the device exist. The Ripple Maker AM is optimized for hot coffee and Nitro drinks. Likewise, the Ripple Maker PM is designed for evening drinks such as beer and cocktails. You can see it in action on YouTube.
“We started Ripples with the idea that a drink could serve as a communication platform, with an initial focus on the hospitality industry,” explained Yossi Meshulam, CEO of Ripples. “Brand marketers and event professionals were some of the first to recognize Ripples’ potential and from day one reached out to our company to help with adhoc activations. Today, we are launching an events division with a business model and service offering specifically designed to meet the needs of marketers, based on the learnings from hundreds of activation days.”
A picture mechanic that also drives social engagement and increases dwell time is highly desirable to brands wishing to increase connections with consumers. The Ripple Maker has also proven a major asset at tradeshows, helping exhibitors attract attendees to booths, create icebreakers for meetings and provide highly creative ways to deliver marketing messages while creating show-floor and social media buzz. Ripples has been used in a variety of corporate, brand, white-glove, guerilla and tradeshow events for brands as varied as Guinness, Budweiser, Universal, Netflix, Lavazza, IBM, Microsoft, Dell, Target, Google and Twitter.
The Ripples event team brings this expertise to bear with a variety package model that allows agencies and brands to utilize the Ripple Maker on a rental rather than purchase basis. The team also provides support services including dedicated staff training and strategic content advice. The Ripples events team can be engaged to help deliver a campaign in its entirety or train event staff to install and operate devices out-in-the field.
The content Ripples can deliver on beverages is endless. Its dedicated app allows people to send photos, messages and images directly from their smartphones and in real-time. Each Ripples device is also connected via Wi-Fi to the cloud where it can draw from the Ripples content library comprised of hundreds of images as well as humorous and inspirational messages. The events team can also create custom content for an event or brand as well as provide strategic consultancy on what content works best on the medium and the graphical formats required for the best results.
Ripples™ is a revolutionary content marketing platform that offers the Hospitality and Food & Beverages industries creative solutions to increase customer engagement. With the RipplesTM Ripple Maker, businesses serving foam-topped drinks create personal interactions with their customers by surprising them with messages and images that are printed directly onto their drinks. Images can be customized and branded and can be updated daily to support ongoing promotional activities, leading to positive real-time interactions, location-based social media shares, and long-term brand awareness and loyalty. The Ripple Maker includes a constantly updated content library, and businesses can add their own exclusive original content. The Ripples event team is now live and open to inquiries at www.drinkripples.com.
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