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Ripples Launches Event Division for Marketers
12/13/2018
After being inundated by marketers around the world, Ripples™, the innovative company behind the Ripple Maker, an ingenious device that can produce any message or image onto foam-topped beverages, has today announced a new events division dedicated to servicing the needs of event marketers wishing to capitalize on the new and highly engaging medium. ![]() “We started Ripples with the idea that a drink could serve as a communication platform, with an initial focus on the hospitality industry,” explained Yossi Meshulam, CEO of Ripples. “Brand marketers and event professionals were some of the first to recognize Ripples’ potential and from day one reached out to our company to help with adhoc activations. Today, we are launching an events division with a business model and service offering specifically designed to meet the needs of marketers, based on the learnings from hundreds of activation days.” ![]() The Ripples event team brings this expertise to bear with a variety package model that allows agencies and brands to utilize the Ripple Maker on a rental rather than purchase basis. The team also provides support services including dedicated staff training and strategic content advice. The Ripples events team can be engaged to help deliver a campaign in its entirety or train event staff to install and operate devices out-in-the field. The content Ripples can deliver on beverages is endless. Its dedicated app allows people to send photos, messages and images directly from their smartphones and in real-time. Each Ripples device is also connected via Wi-Fi to the cloud where it can draw from the Ripples content library comprised of hundreds of images as well as humorous and inspirational messages. The events team can also create custom content for an event or brand as well as provide strategic consultancy on what content works best on the medium and the graphical formats required for the best results. About Ripples Ripples™ is a revolutionary content marketing platform that offers the Hospitality and Food & Beverages industries creative solutions to increase customer engagement. With the RipplesTM Ripple Maker, businesses serving foam-topped drinks create personal interactions with their customers by surprising them with messages and images that are printed directly onto their drinks. Images can be customized and branded and can be updated daily to support ongoing promotional activities, leading to positive real-time interactions, location-based social media shares, and long-term brand awareness and loyalty. The Ripple Maker includes a constantly updated content library, and businesses can add their own exclusive original content. The Ripples event team is now live and open to inquiries at www.drinkripples.com. Contact: caramorgan@tandemcomms.com Tweet |
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