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EXHIBITOR Magazine Recognizes Five Companies for Excellence in Print Advertising
EXHIBITOR magazine announces that five companies have received top honors for their outstanding results in the 2018 AdProbe Ad Readership Study, conducted by the independent research firm Signet Research Inc., on behalf of Exhibitor Media Group.
The ad readership study included advertisements in the October 2018 issue of EXHIBITOR magazine. The top 5 ranked ads, rated highest by EXHIBITOR magazine readers for their overall effectiveness, were submitted by:
The objective of the SIGNET AdProbe™ Study is to provide feedback on the Noticeability, Information Content, and Action Taken from ads that appeared in the October issue. The study results also include comments from EXHIBITOR readers regarding their opinion of the ad and the message it’s trying to convey. Only EXHIBITOR magazine subscribers were invited to participate in this study.
- Orange County Convention Center
- Group Delphi
- 3D Exhibits
- CORT Events
“By analyzing reader interactions with these ads and comparing their performance with other studied ads, marketers can discover ways to communicate more effectively with their target audience, allowing them to enhance the return on their advertising investment,” said John Pavek, chief marketing officer for Exhibitor Media Group. “The AdProbe Study is a valuable assessment of a company's marketing communications effectiveness.”
Here are the winning ads from the October 2018 issue of EXHIBITOR magazine:
Orange County Convention Center:
For more information about advertising in EXHIBITOR magazine, contact Mark Kuehl, advertising manager, at firstname.lastname@example.org or 507-424-4864.
About The Orange County Convention Center
The Orange County Convention Center is the second-largest convention facility in
America. Each year the OCCC attracts more than 200 events to the Central Florida area.
As a result, roughly 1.5 million attendees contribute approximately $2.2 billion to the
area's economy each year. For more information about the OCCC visit our website at
About Group Delphi
Group Delphi is the award-winning experience creation shop with a nearly 30-year history of trade show and event design, production, strategy, and interactive excellence. From exhibits and corporate environments to pop-ups, retail stores, and museums, Group Delphi creates immersive, unforgettable experiences for some of the world’s best-loved brands. For more information go to www.groupdelphi.com.
beMatrix USA, designer and manufacturer of the renowned, aluminum frame system with holes. The beMatrix System for hard and fabric walls is the ideal solution for -faster, stronger, bigger, lighter and changeable- modular exhibits. Frames are available in curved and straight formats and join together with Tooless™ connectors. The same frame can be used as a wall, ceiling or flooring frame, creating a 360° Solution. All frames are produced and delivered throughout North America from our state-of-the-art production facility in Atlanta, Georgia. beMatrix manufacturing facilities are also located in Belgium and China. For more information, visit www.bematrix.us.
About 3D Exhibits
Privately held 3D Exhibits is fiercely committed to our clients’ success. We design, fabricate and manage exhibits and events—plus deliver supporting data capture, interactive tools, marketing integration and analytics. Our focus on client service, attention to detail and total program management has propelled our firm to an annual sales volume of $85 million. For more information, visit www.3DExhibits.com.
About CORT Events
From your largest shows to premier clients, CORT Events is your trusted resource for high quality stylish rental furnishings, 3-D product renderings, and seamless delivery. Start with confidence and let our experienced professionals help turn your next show into an event that engages, excites and brings your vision to life. Our national distribution, 24/7/365 service, and iconic, modern collections guarantee a successful show anywhere. CORT's exclusive products include the Endless collection, new powered Tech Tablet Chair, powered Ventura Communal Bar Tables and Arcadia Executive and Guests Chairs; all designed specifically for the needs of exhibit professionals. Visit www.CORTevents.com to explore the full product catalog, or contact a CORT solutions expert today at 1.888.ONE.CORT.
About Signet Research
Based in Englewood New Jersey, Signet Research is a marketing research firm specializing in media research. They develop innovative research tools and solutions to meet content, advertising and multi-platform business needs, all while continuing to provide the best value and service in the marketplace since 1968.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, the professional development conference for trade show and corporate event marketers; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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