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3D Exhibits and Merck Animal Health Win VETTY Best in Show
3D Exhibits and client Merck Animal Health took top honors in the 2019 VETTY Awards, winning Best of Show in the Tradeshow Experience category. The team earned this award for Merck’s trade show exhibit program at Veterinary Meeting and Expo 2018
(VMX). The exhibit also won Gold VETTYs in the Tradeshow Graphics and Tradeshow Booth categories.
Merck also won VETTY Awards in 24 other marketing categories, bringing its
2019 VETTY win total to 27. The VETTYs are an animal health marketing
awards competition sponsored by The North American Veterinary Community
Together, Merck and 3D Exhibits created a simple, elegant, and unique
structure that stood out on the show floor and gave Merck a commanding
presence that reinforced their status as a leading animal health company.
The exhibit’s flowing design, organic shapes, subtle textures and warm
ambiance resulted in a look and feel that simultaneously spoke to
scientific sophistication and innovation—while remaining accessible,
approachable, and welcoming.
The exhibit also increased awareness of Merck’s Bravecto and Nobivac
products. This was achieved through interactive activities that included a
trivia game and a product information station.
The combination of stunning design, clear graphic messaging, and a
memorable experience led to Merck’s ultimate trifecta VETTY win. The same
exhibit previously won Platinum in the 2018 Hermes Awards and an Award of
Excellence in the 2018 International Achievement Awards sponsored by
Industrial Fabrics Association International.
About 3D Exhibits
Privately held 3D Exhibits is fiercely committed to our clients’ success.
We design, fabricate and manage exhibits and events—plus deliver
supporting data capture, interactive tools, marketing integration and
analytics. Our focus on client service, attention to detail and total
program management has propelled our firm to an annual sales volume of $94
million. For more information, visit www.3DExhibits.com.
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