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beMatrix Appoints Tara Ericson as Vice President of Sales
beMatrix® USA, the Atlanta based US manufacturer of the original 'big hole' frame system, is pleased to announce the addition of Tara Ericson as Vice President Sales for beMatrix® USA. In this new position, Tara will be responsible for the sales team and all sales activities in the US and Canada.
Based in Roswell, GA, Tara has spent the past 20 years hiring, coaching and developing professional sales teams. As former Vice President of Sales at Naylor Association Solutions, she has been involved extensively in exhibition and conference management in the U.S. and Canada. Tara is a seasoned sales and customer service leader with a history of building strong teams, establishing solid business processes and preparing organizations for significant growth.
Robert Laarhoven, President beMatrix® USA said: "We conducted an extensive search to find the ideal candidate and I feel we achieved that goal and more by hiring Tara. Thanks to our impressive increase in sales revenue, we’ve increased the size of our sales team and I look forward to working with Tara to continue our exponential growth.”
Tara has a BA (Magna Cum Laude) from Stetson University, and enjoys running, reading and spending time with her husband and two children.
About beMatrix® USA:
The 360° Exhibit System
beMatrix®, headquartered in Roeselare, Belgium, with production facilities in Roeselare, Norcross, GA (USA) and Hangzhou, China and sales and distribution offices in 61 countries, manufactures a Tooless™, reusable frame system for the exhibit builder, general contractor and event producer. The same aluminum frame accepts both hard panel and fabric infi¬lls.
Combining its new 360° Design initiative and Tooless™ approach, The System is recognized for its quick and easy construction with each frame being able to be used as a floor, wall, or ceiling. Used worldwide for exhibits, events, pop-up venues and displays, The System is complete with straight and curved frames, doors, counters, lighting and wall mounting accessories.
The System is considered environmentally sustainable, providing endless reusability as the same aluminum frames are continuously recon¬figured and redesigned into new structures. The beMatrix® factories support complete sustainability by recycling 100% of all waste created during the fabrication process.
To learn more about beMatrix please visit www.bematrix.us.
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