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Cook & Associates Showcases Communications Innovation at MWC 2019
Leading global brand experience company, Cook & Associates, created exciting exhibit experiences at this year’s MWC in Barcelona, supporting global technology providers Nexign, Sequans Communications and ESET with dynamic, eye-catching stands. Cook & Associates’ activity at the 2019 event represents a significant expansion, handling some 500 sq metres with a full-service approach, encompassing design, production, and show support.
For Nexign's impressive 360 sq metre stand, the principal brief was to create a product-focused environment that used the latest innovations for a fully engaging visitor experience. Cook & Associates’ designers conceived a semi-enclosed design reflecting the shape of the company logo, using multiple layers, creative lighting, and impactful graphics to create an on-brand message. Visitors were encouraged to interact with Nexign’s offerings via a mix of technologies, including an audio tour with bespoke interactive areas featuring touchscreen displays. Relaxation options played an important part, with a touchscreen table for booking meetings and ordering smoothies from the on-stand bar, complemented by a tranquillity lounge with massage chairs for a final chill-out.
Standing out at the huge Mobile World Congress event is a major challenge, and in 2018 Sequans Communications selected Cook & Associates to come up with a brand new approach. The striking design delivered excellent results, and was evolved for 2019 to create a more open, approachable exhibit – around a third of the stand was given over to seating. By combining strong, dynamic shapes visible from a distance with open spaces and carefully constructed demonstration areas, Sequans Communications’ presence this year was even more successful, as Kimberly Tassin, Sequans Communications’ Director, Marketing Communications explains: “We really enjoyed working with Cook & Associates, they’ve been very attentive, and their customer service is excellent. The customers unanimously said it’s a beautiful booth - positive comments all around!”
Completing this year’s line-up was a first-time exhibit for cybersecurity specialist ESET, involving an arresting double deck stand with a strong brand message. The principal objective was to focus on increasing brand awareness, giving ESET a dynamic platform to share its latest research and key findings on AI and mobile security. On the ground floor, the layout comprised an interactive display area, demonstration points, and a live presentation space – together with complementary novel selfie coffee bar, where visitors could have their faces printed on the top of their drink. The upper deck was arranged as a VIP area, providing private meeting space.
Mobile communications is a fast growing market for Cook & Associates, reflecting its reputation for creating memorable brand environments with immersive customer experiences. As a full-service organisation, the company provides strategic in-house delivery across design, production, show support and lifecycle management. In 2018, Cook & Associates delivered over 110 complex stand and chalet projects at 58 events around the world, with a 98% long-term client retention rate. 30 staff are currently based at Cook & Associates’ UK headquarters, close to Birmingham, with offices also in the United States and Singapore, supported by an expert associate network around the globe. www.cookandassociates.com
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