WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
News
EXHIBITORLIVE
News
Sponsored
Content
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Company News
General Mills and Minnesota Agency nParallel Receive Nationally-Recognized Award
3/21/2019
nParallel designed and fabricated a custom exhibit for General Mills for globally-recognized show National Products Expo West resulting in the exhibit being named “Best Booth.” Natural Products Expo West attracts 3,600 exhibitors and 86,000 attendees from around the nation and world. Max Goldberg of Living Maxwell, a nationally-known and respected organic food expert and influencer, attends National Products Expo West each year and selects the best exhibits based upon originality, interactive experiences, and impact. For the second year in a row, Goldberg awarded General Mills with the “Best Booth” accolade at Expo West both exhibits were designed and fabricated by nParallel.

The exhibit challenge was to equally incorporate General Mills natural and organic brands along with sustainability education.

Leading up to the show, General Mills announced their commitment to advancing regenerative agriculture on one million acres by 2030. The 1,500 square foot exhibit visually spoke to their announcement of regenerative agriculture practices. The highlight feature was a custom designed rainfall simulator that demonstrated environmental impacts of traditional farming practices on soil erosion while simultaneously showing positive impacts of crop cover use in regenerative practices. Sweet peas, a crop cover plant, were grown several months prior from seeds and planted within the top section of the 12-foot sampling station. A variety of Mexican grasses, lavender, basil, and other herb plants were used within the exhibit to bring to life the company’s focus. Throughout the show, samples of General Mills products were given to attendees, sampling brands included Annie’s, Cascadian Farms, Epic Provisions, Larabar, Liberté, and Food Should Taste Good.

“Our team excels at helping brands position themselves in a differentiated way and it was our honor to help General Mills showcase their brands in a way that caught the spotlight and attention of industry experts,” said nParallel President Megan Diamond. “We helped General Mill stand-out at this three-day event with a strategic approach that married purpose, mission, and product in a way that was engaging and drew people in.”

“When I got there (to the show), it was immediately obvious that the company (General Mills) had come up with something fantastic,” said Max Goldberg founder of Living Maxwell. “One of my favorite things to do each year at Natural Products Expo West is to pick out the best trade show booths. While the majority of people’s time and attention is focused on showcasing new products, it cannot be overlooked that a good number of brands invest a tremendous amount of energy and resources into building their trade show booths… I like to recognize those companies that go the extra mile and present something special.”

Over the past 24 months, nParallel grew by 19 percent and was the recipient of many accolades including Find It Top 40 Exhibit Producer Award EXHIBITOR magazine, Best Places to Work Minneapolis/St. Paul Business Journal, 100 Best Companies to Work For Minnesota Business, Four-time Portable/Modular Award Finalist EXHIBITOR Magazine, Innovative and Sustainability Manufacturing Design Awards Minnesota Business, and more.

nParallel supports 75+ clients both locally in the Midwest and nationally. Clients include General Mills, Pearson’s Candy, MegaFood, SunOpta, Nestlé Health Services, Wolters Kluwer, Ergotron, and many others.


About nParallel
nParallel strategically creates, designs, and fabricates dimensional brand experiences for people-facing environments, including trade shows, retail pop-ups, displays/fixtures, corporate lobbies, road shows, and “let’s talk.” To learn more, visit www.nparallel.com.


Contact:
Mfraboni@nParallel.com






FIND IT - MARKETPLACE
Photography
Exposures, Ltd. Photography
International
Glow
Panel Clip Connectors
Norse, Inc.
Photography
Exposures, Ltd. Photography
>> More Products



Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott