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Virtual Reality Gym Competition a Game Changer for Optimum Nutrition’s Trade Show Booth
dio, a nationwide experiential marketing firm, recently collaborated with Glanbia brand Optimum Nutrition on the development of a new virtual reality (VR) experience. The VR experience launched at the Arnold Sports Festival, March 1 – 3, 2019, in Columbus, Ohio. Optimum Nutrition will also be activating the VR experience from their trade show booth at the GNC Global Conference in Nashville, June 2 – 5, 2019.
Optimum Nutrition, which offers a comprehensive line of performance and recovery supplements, needed a powerful new way to engage attendees of the Arnold Sports Festival. Their creative agency, Sync, introduced their brand team to dio’s experiential marketing professionals. The dio team began to ideate a creative way to engage and interact with attendees of the Arnold Sports Festival.
What resulted was a VR gym competition that drew crowds to the booth and left a memorable impression on those who participated.
Booth attendees slipped on VR glasses – to be virtually transported to an Optimum Nutrition-branded gym, which even featured specific product placement inside. Participants were asked to do as many bicep curls as possible in 15 seconds, followed by 15 seconds of squats. A digital leaderboard kept track of those who were able to complete the most reps during the 30-second workout. Those on top of the leaderboard were awarded with prizes of products and swag.
By adding gamification (and a friendly competition), this VR experience demonstrated the brand’s spirit while also appropriately interacting with the competitive bodybuilders attending the show. dio created this meaningful moment to strengthen the Optimum Nutrition brand and to encourage new product trials at the show.
Muscle Insider called this VR experience a “game changer” in an earned media pick-up.
View the campaign’s case study at http://diousa.com/work/optimum-nutrition/
As an experiential marketing agency, dio’s specialty is creating and executing integrated brand experiences. Hands-on consumer engagements and memorable experiences drive brand recognition, brand recall and brand loyalty. Unique event concepts, immersive interactions and attention-grabbing advertisements spotlight brands and companies in imaginative ways: mobile tours, trade show engagements, special events, pop-up activations and PR stunts, to name a few. We have a complete art department and strategy team to provide full-service branding and media capabilities for our clients, as well. For more information, please visit diousa.com.
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